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Marketing Monday Feature

Mahi De Silva from Amplify.ai

Mahi de Silva is the Co-Founder and CEO of Amplify.ai, the platform which enables brands to leverage AI to automate marketing engagement and extend them into conversations that are immersive and persistent – with tools to measure, optimize and manage the full lifecycle of a brand experience.

Mahi has been long been an influencer in how companies leverage technologies to measure, optimize and manage the full life-cycle of a brand experience.

Check out the interview

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Growth Virality is an open community for marketers & founders. We help clear "information overload" together through no-fluff strategies to help you truly scale your business. Get advice that matters.

Understanding Your Full Growth Funnel

Acquisition

Increase Customer Acquisition

Acquiring new customers means understanding what makes your customers tick. A successful company should have a continuous flow with prospects and be careful for not wasting money in the wrong channels

[pillar_icon_box icon=”icon-Parasailing” title=”Optimize Your Marketing Campaigns”][/pillar_icon_box][pillar_icon_box icon=”socicon-grooveshark” title=”Increase your traffic and generate leads”][/pillar_icon_box][pillar_icon_box icon=”icon-Ustream” title=”Gain traction for your product/service”][/pillar_icon_box][pillar_icon_box icon=”icon-Financial” title=”Turn followers into real customers”][/pillar_icon_box][pillar_icon_box icon=”icon-Target-Market” title=”Discover new customer acquisition channels”][/pillar_icon_box]

Activation

Optimize Customer Activation

Acquiring new customers means understanding what makes your customers tick. A successful company should have a continuous flow with prospects and be careful for not wasting money in the wrong channels

[pillar_icon_box icon=”icon-Tactic” title=”Optimize your onboarding process”][/pillar_icon_box][pillar_icon_box icon=”icon-Business-Mens” title=”Building Customer Personas”][/pillar_icon_box][pillar_icon_box icon=”icon-Hand-TouchSmartphone” title=”Automate your onboarding communication”][/pillar_icon_box][pillar_icon_box icon=”icon-Brain” title=”Analyzing & Eliminating Activation Bottlenecks”][/pillar_icon_box]

Retention

Improve Customer Retention

Acquisition and activation mean nothing if people don’t stick to your product or service. This is one of the most vital factors if you want to achieve sustainable growth. Retention is the essence of growth hacking.

[pillar_icon_box icon=”icon-Bag-Coins” title=”Accurate retention analysis”][/pillar_icon_box][pillar_icon_box icon=”icon-Claps” title=”Advanced re-marketing for pulling users back”][/pillar_icon_box][pillar_icon_box icon=”icon-Mail-Forward” title=”Optimize newsletter & engaging communication”][/pillar_icon_box][pillar_icon_box icon=”icon-Speach-Bubble7″ title=”Connecting Social Media Signals”][/pillar_icon_box]

Revenue

Generate More Revenue

People who pay for using your product or service are those that put the real fuel to your company.

[pillar_icon_box icon=”icon-Dollar-Sign” title=”Increase your payable customer base”][/pillar_icon_box][pillar_icon_box icon=”icon-Chemical-4″ title=”Maximize your free trial and freemium conversions”][/pillar_icon_box][pillar_icon_box icon=”icon-Geek” title=”Engage your customers and decrease churn”][/pillar_icon_box][pillar_icon_box icon=”icon-Check-2″ title=”Segment Out Your Customer Base”][/pillar_icon_box]

Referrals

Boost Referrals

Once people love your product, you need to start to optimize viral growth mechanisms and boost your growth engine. Viral growth is absolutely essential for achieving any significant scale in a B2C or B2B company.

[pillar_icon_box icon=”icon-Paper-Plane” title=”Launch successful referral programs”][/pillar_icon_box][pillar_icon_box icon=”icon-Physics” title=”Build Virality Into Your Sign Up Process”][/pillar_icon_box][pillar_icon_box icon=”icon-Line-Chart4″ title=”Expand & Optimize Your Viral Channels”][/pillar_icon_box]

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