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    Interview Features

    Featuring Mahi De Silva from Amplify.ai

    Mahi de Silva is the Co-Founder and CEO of Amplify.ai, the platform which enables brands to leverage AI to automate marketing engagement and extend them into conversations that are immersive and persistent – with tools to measure, optimize and manage the full lifecycle of a brand experience.

    Mahi has been long been an influencer in how companies leverage technologies to measure, optimize and manage the full life-cycle of a brand experience.

    CHECK OUT THE INTERVIEW

    Understanding Your Marketing

    Acquisition

    Increase Customer Acquisition


    Acquiring new customers means understanding what makes your customers tick. A successful company should have a continuous flow with prospects and be careful for not wasting money in the wrong channels

    Optimize Your Marketing Campaigns
     
    Increase your traffic and generate leads
     
    Gain traction for your product/service
    Turn followers into real customers
     
    Discover new customer acquisition channels

    Activation

    Optimize Customer Activation


    Acquiring new customers means understanding what makes your customers tick. A successful company should have a continuous flow with prospects and be careful for not wasting money in the wrong channels

    Optimize your onboarding process
     
    Building Customer Personas
     
    Automate your onboarding communication
     
    Analyzing & Eliminating
     
    Activation Bottlenecks

    Retention

    Improve Customer Retention


    Acquisition and activation mean nothing if people don’t stick to your product or service. This is one of the most vital factors if you want to achieve sustainable growth. Retention is the essence of growth hacking.

    Accurate retention analysis
     
    Advanced re-marketing for pulling users back
     
    Optimize newsletter & engaging communication
     
    Connecting Social Media Signals

    Referrals

    Boost Referrals


    Once people love your product, you need to start to optimize viral growth mechanisms and boost your growth engine. Viral growth is absolutely essential for achieving any significant scale in a B2C or B2B company.

    Launch successful referral programs
     
    Build Virality Into Your Sign Up Process
     
    Expand & Optimize Your Viral Channels

    Revenue

    Generate More Revenue

    People who pay for using your product or service are those that put the real fuel to your company.

    Increase your payable customer base
     
    Maximize your free trial and freemium conversions
     
    Engage your customers and decrease churn
     
    Segment Out Your Customer Base

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