Mahi de Silva is the Co-Founder and CEO of Amplify.ai, the platform which enables brands to leverage AI to automate marketing engagement and extend them into conversations that are immersive and persistent – with tools to measure, optimize and manage the full lifecycle of a brand experience.
Mahi has been long been an influencer in how companies leverage technologies to measure, optimize and manage the full life-cycle of a brand experience. He began his career with Apple in 1989, and prior to founding Amplify.ai, he was a co-founder and CEO of AdMarvel Inc, a mobile ad platform that enables publishers and operators to source, manage and tracked advertising from any ad network. After Opera Software ASA acquired AdMarvel in 2010, Mahi served as CEO Opera Mediaworks, the world’s largest independent mobile advertising platform with annual revenues of more than $500M.
What is your full name?
Mahi de Silva
What is your job role?
CEO & Co-Founder
What are your social media channels?
https://www.linkedin.com/in/mdesilva/
What is your topic expertise?
Artificial Intelligence
Tell us about your company?
Amplify.ai is the industry’s first and only enterprise-class conversational AI platform which enables brands to leverage AI to automate marketing engagement and extend them into conversations that are immersive and persistent – with tools to measure, optimize and manage the full lifecycle of a brand experience.
What do you love most about your job?
Being at the leading edge of where technology meets marketing. Our team helped define how digital advertising adapted to the mobile revolution. We are jazzed about repeating that with helping the industry understand how they need to adapt to the power of AI.
What motivates you to get up everyday and go to work?
The vast potential of Artificial Intelligence and its power to change the way we interact with businesses.
How do your co-workers inspire you?
The rate of innovation, how they find ways to do something more efficiently that translates to hours, days and even weeks of productivity improvement for our clients.
How do you have fun at work? (team building, pranks, etc.)
We try to celebrate big milestones and customer successes. But sometimes, it’s as simple as a birthday.
What are some mental and physical roadblocks you face personally?
The biggest physical roadblock is running a business that is globally distributed, both in employees and customers. Though the company’s value proposition is using software machines, our business is still quite personal.
With customers, it’s education and collaborating on how to invest in an AI system that learns from every customer interaction. It’s very hard to do this over the phone or via e-mail.
With employees, physical presence really helps convey a consistent vision and mission.
What are some lessons learned from a past project that you can share with us?
We’ve come to the realization that growth marketers look to follow a tried and true path. Very few people are willing to invest in being a pioneer. The “early bird catches the worm” adage is so true in growth marketing, because consumer interest and engagement is finite. Consumers today are looking for personalization – how does this product/service fit my needs? Marketers that understand that have a much better outcome than those who don’t. A great personalized brand experience has so much more viral potential than an OK experience.
What advice would you give to someone who is starting out in your industry?
In our industry, as with any industry, you have to focus on customer pain points. If you attack and solve an industry pain, then you have a path to building a sustainable business.
