Fraud Blocker

Why People Buy and How to Use It to Sell Your Product

The fomo buy

Customers see others participating and do not want to be left out.

What to make:

Upload screenshots of “I’m in” or “I joined!” messages, images of alerts you receive when people buy anything, a sticky note with the names of pupils who have joined, a graphic that new customers may share to their narrative after purchasing + tagging you.

The social proof buy:

When a consumer sees another person’s outcome, transformation, or review, he or she wishes to have the same or comparable experience.

What to make:

Share your tales’ testimonies, changes, and outcomes in a spotlight. Spread the word about WINS on WINS on WINS. Everything should be celebrated.

On days when I provide testimonies about my story, I notice a spike in sales for that deal.

The in-the-know buy

The consumer want to be informed. They see you as an authoritative figure and have faith in you. They want a piece of your brain (expertise), to know what you know, as well as the lessons you’ve learned and the obstacles you’ve conquered.

What to make:

Share your opinions, your narrative, and snippets of instruction in your niche.

The urgency buy:

The client notices that a deal is expiring, that the price is increasing, that the bonus is no longer available, and so on.

What to make:

Share countdown timers for when something is coming to an end, make unique benefits for a limited period, have flash sales, and make restricted slots accessible…

The reframe buy:

Customers are aware of their problem, but you reframe it and show them what is REALLY going on, which provides value and encourages the consumer to purchase.

What to make:

Share stuff that might help you reframe a pain point and look at it from a different angle. Please express your thoughts.

Consider teaching on a topic from a different perspective than most people in your field.

The freely buy:

The pictures that appeal to the customer’s emotions lure them in. They enjoy the overall sense of the deal and your account.

What to make:

Create graphics for your offers, make an offer promotion video, distribute brand images, and tell your story visually (pictures, video, text, voiceover).

This is the primary reason I decided to join a mastermind yesterday.

The favour return buy:

The consumer purchases because they feel obligated to repay a favor after you’ve done something pleasant for them.

What to make:

On your social media, host live events, free trials, lead magnets, free master classes, freebies, giveaways, exclusive discounts, free challenges, and free content.


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