Just having an excellent product or service is not enough. The main factor for achieving success is knowing precisely who your perfect clients are and how to efficiently connect with them.
80% of customers choose companies that offer personalization and tailored marketing communications. Also, segmented and targeted campaigns offer an impressive 77% marketing ROI.
This is where the idea of STP marketing becomes important.
The STP marketing model stands for Segmentation, Targeting, and Positioning. It is also known as the step formula.
The STP marketing strategy is ideal for early-stage startups because it helps them develop a successful product positioning strategy to reach different cohort audiences via effective market segmentation.
This guide covers:
- Complete explanation of the segmenting-targeting-positioning framework and STP process
- Importance of STP in Marketing to reach your customer base
- Steps to create a surefire STP marketing strategy
- Top audience segmentation methods
- Best ways to reach target audiences and specific segments
- Fantastic product positioning models and tactics
- Best STP marketing examples
- Some FAQs
What is STP (Segmentation, Targeting & Positioning) in Marketing?
STP is a marketing model that consists of a three-step formula to help growth-focused businesses segment their audience, reach their ideal customer persona, and position their product firmly by creating a favorable consumer perception to influence purchase decisions.
STP stands for segmentation, targeting and positioning.
The Step formula is:
Segmentation + Targeting = Positioning
The three steps in audience based STP marketing are:
- Segmentation: 70% of businesses create specific audience segments to efficiently reach the target consumers. Under segmentation, you divide a larger customer market into smaller cohorts based on certain characteristics or behaviors. For example, coffee consumers could be categorized into groups such as urban millennials, suburban parents, etc.
- Targeting: A differentiated targeting strategy lets you focus on different buyer cohorts you created under segmentation. The strategy can be multisegmented, targeting one or more buyer groups in parallel, or concentrated, where you pick one consumer group at a time. It is worth noting that companies that apply customer-centric and targeted tactics are 60% more profitable. After identifying specific customer segments, assess which one(s) would be the most suitable for your business to focus on as a “target market.” This is determined by factors such as segment size, profitability, etc.
- Positioning: Positioning involves developing your brand’s distinct identity, character, and principles to connect with the desires and habits of your particular target audiences. In this stage of the STOP model, it’s important to set yourself apart in the market. Depending on your ideal customer persona, you craft a positioning strategy for your brand, establish your brand identity, and make your target audience believe in the promises in the positioning statement.
The main objective of STP is to align your products and effective marketing strategies with specific audiences instead of employing a generic approach for everyone.
STP marketing focuses on creating personalized marketing campaigns based on custom audience segments and determine a marketing mix. It helps in steering clear of pursuing individuals who are not interested in or in need of your product. Having a targeted approach is more effective than casting a broad net without direction.
Benefits of STP Marketing
The major benefits of STP for businesses for overall success and growth are:
Identify Key Differentiators and Build Your USP
One of the primary advantages of STP marketing is that it helps establish your key USP.
A strong USP helps consumers understand your product’s unique characteristics to give you a competitive edge.
It lets you discover your winning zone by identifying what your consumer wants and what your brand does well after determining what your competitors are still missing in your strategy.
It helps to explain to your audience why your product is better than your competitors.
Don’t create your USP to please your C-level executives. Instead, create it for your audience and include elements that directly matter to potential customers.
Discover Ideal Customer Segments
Finding a product-market fit requires reaching ideal customer cohorts who care the most about your product and its USP.
Detailed audience segmentation helps identify the most profitable consumer groups. 82% of firms have seen improvements in their value proposition when using personas.
Targeting ideal customer cohorts ensures your marketing efforts are more relevant and ROI-focused.
High Customer Satisfaction
When you know your audience’s needs and offer them a solution, your customers love your brand. This is exactly what happens with STP marketing.
Delivering your product positioning statement leads to high customer satisfaction scores, ultimately increasing profits. On the contrary, poor customer experience leads to 78% of customers deciding not to purchase.
Moreover, it also gives high buyer retention rates and more word-of-mouth recommendations for your business.
Better Pricing Strategy
You know how much money on your product your customers can spent when you target different consumer cohorts based on their unique characteristics.
Based on their spending habits and past data, STP model helps to devise an excellent pricing strategy to boost your sales and defeat competitors.
Optimized pricing strategies for each consumer group maximize sales and revenue from each segment, making your business profitable.
Interestingly, customers are more inclined to buy the products left in their cart if they are available at a discounted price.
Increased Market Share and Profits
When people begin to like your products, your market share begins to increase with reduced marketing costs.
With higher product adoption and tailored STP advertising tactics, you drive higher monthly recurring revenue (MRR) to fuel further brand expansion opportunities.
STP Marketing Model: Applying Segmentation, Targeting, and Positioning in Digital Marketing
STP marketing is crucial for creating personalized and effective communication strategies.
Segmentation involves dividing your online buyer segment into easy-to-identify groups based on demographics, psychographics, and geographical location, allowing digital marketers to understand the online buyer’s needs.
In targeting, marketers focus on selecting the best growth marketing channels for promotion. For instance, you can use intent-based keywords to reach buyers via inbound marketing using search engine optimization.
You can also use PPC advertising and retargeting to reach and follow up with previous customers to bring more conversions to your growth marketing funnel. Facebook also allows you to create an audience with specific interests from a specific location.
Positioning involves crafting a unique value proposition to ideally place your product in the minds of your ICP.
Other tactics like influencer marketing and content marketing lets you reach niche audiences to enhance your customer engagement strategy and digital marketing efforts.
In digital marketing, applying these strategies enables marketers to use data analytics and digital tools to precisely identify and reach their target audience through personalized content, targeted ads, and tailored user experiences, leading to higher engagement and conversion rates.
How to Build a Successful STP Marketing Strategy (The All-Inclusive STP Model)
A complete and guaranteed STP marketing plan lets you finalize a tailored and successful marketing mix to outgrow your competitors.
Define Your Market By Identifying TAM, SAM, and SOM
Define your market and assess your business opportunity.
Identify your Total Available Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM).
Here’s how you can do it:
Total Available Market (TAM)
TAM represents the total demand for your product or service in the broader market without considering any constraints.
Estimate your ARR (Annual recurring revenue) if your product can achieve a 100% market share.
The formula to calculate TAM is:
TAM = (ARPU * total prospective customers in the market)
Serviceable Available Market (SAM)
SOM is the portion of the SAM that you can capture, considering your current resources, competition, and market strategy.
SAM helps determine short-term and more realistic growth targets. It represents an opportunity that exists within your target areas.
The formula to calculate SAM is:
Serviceable available market (SAM) = Targeted segment TAM X Maximum product price
Serviceable Obtainable Market (SOM)
SOM is the portion of the SAM that your business can capture in a small market. It is calculated by dividing your revenue from the last financial year by your industry’s SAM.
Segment Your Target Audience Into Smaller Groups
Segmentation is grouping your target buyers based on certain unique characteristics that apply to the entire cohort. It is the base of your STP marketing model.
Top Audience Segmentation Methods
Demographic Segmentation
Demographic segmentation involves dividing your target market into:
- Age: Different age groups may have different pain points and buying capacity.
- Gender: Products and advertising creatives can be tailored for different genders.
- Income: Segmenting by income can help in pricing strategy and product offerings.
- Education Level: Education can influence purchasing behavior and product preferences.
- Occupation: Professionals in different fields may have specific needs.
Geographic Segmentation
Geographic targeting aims to reach people in a particular location (country, city, or pin code). It can be done based on:
- Region: Different regions may have distinct cultural, economic, or climatic conditions affecting preferences.
- Population Sizes: Smaller towns might need a different market penetration strategy than larger cities.
Psychographic Market Segmentation
Psychographic segmentation builds target buyer personas based on psychographic data.
Psychographic data variables help you understand your buyer motivations so that your advertising campaigns are focused on these variables.
Psychographic segmentation is done based on:
- Personality: What’s your buyer personality? Introvert, extrovert, ambitious, or friendly? Personality can be divided into four types: Type A (Stressful), Type B (easygoing), Type C (Cautious), and Type D (Distressed).
- Lifestyle: Identifying your audience’s daily habits will help you tailor your campaigns creatively. Look at their Activities, Interests, and Opinions (AIO).
- Social Status: People in different social classes have different amounts of money to spend. Segment your audience into upper class, upper-middle class, middle class, lower-middle class, and lower class. This helps you understand how much money your target buyers might have for your product.
Behavioral Segmentation
Behavioral segmentation happens based on behaviors exhibited by the customers. Some of the common variables for behavioral segmentation are:
- Purchase Behavior: Segments based on buying patterns, such as purchase frequency or brand loyalty.
- Usage Rate: Differentiating between light, medium, and heavy users.
- Occasion: Segmenting based on when a product is purchased or consumed, such as holidays or special events.
- Benefits Sought: Different customers may seek different benefits from the same product, like convenience vs. quality.
Technographic Segmentation
- Technology Usage: Based on the type and frequency of technology usage, such as mobile vs. desktop users.
- Adoption Stage: Early adopters, early majority, late majority, and laggards.
Firmographic Segmentation (for B2B)
- Industry: Different businesses have unique needs and challenges.
- Company Size: Small businesses, mid-sized companies, and large enterprises.
- Business Model: B2B, B2C, or B2G (business to government).
- Geographic Location: The location of the company can impact buyer needs and business opportunities.
Benefit Segmentation
Benefits Sought: Customers can be grouped based on the specific benefits they seek from a product or service, such as quality, price, convenience, or status.
Evaluate Your Competition
Once you have found your ideal customer segments for effective marketing campaigns, you should examine the competition.
Here’s a table template for comparing your product with competitors’:
| Product | Your Product | Competitor A | Competitor B |
| Price | $99 | $89 | $109 |
| Quality | High | Medium | High |
| Features | 10 | 8 | 9 |
| Customer Service | 24/7 support | Limited hours | 24/7 support |
| Brand Reputation | Growing | Established | Established |
| Market Share | 10% | 20% | 15% |
| Distribution | Online and select retailers | Nationwide retailers | Online and nationwide retailers |
| Innovation | Regular updates and new features | Occasional updates | Regular updates and new features |
| SWOT Analysis | Strengths: High quality, competitive price, strong customer service. Weaknesses: Lower market share, less established brand. Opportunities: Growing market segment, room for innovation. Threats: Intense competition, established competitors. | Strengths: Competitive price, established market share. Weaknesses: Limited features, limited customer service. Opportunities: Room for improvement in features and customer service. Threats: Intense competition, changing market trends. | Strengths: High quality, strong market share. Weaknesses: Higher price, limited distribution. Opportunities: Room for innovation, growing market. Threats: Intense competition, changing customer preferences. |
Nail Your Product Positioning
Building amazing products and delighting your customers is challenging.
To truly capture attention and stand out, brands need to establish their claim with a compelling, differentiated position in customers’ minds.
Product positioning is the ideal strategy for determining where your product fits in the market so that your ideal customers see it as the ultimate solution for the pain points it solves.
Product positioning answers those make-or-break questions swimming through buyers’ heads.
The brands that get product positioning right develop a distinct, memorable identity that immediately clicks with the right audiences.
One that breeds excitement, loyalty, and a clear reason to buy.
So whether you’re looking to attract your ideal customers, justify premium pricing, or position yourself as an innovative leader, nailing your positioning strategy is absolutely vital.
What is the Concept of Product Positioning in Marketing Communications?
Product positioning is all about carving out that special spot in consumers’ minds for what your product stands for.
It’s about purposefully shaping how people perceive your offering compared to the competition.
Instead of being lost in the sea of sameness, effective positioning makes your product fit a unique, ownable space.
It answers those critical questions in buyers’ minds:
- “What makes this product different?”
- “How does it uniquely meet my specific needs?”
- “Why should I care about/want/choose this over the alternatives?”
You develop a clear, distinct identity that customers can get excited about and remember you by. The best product positioning feels natural and authentic, not forced.
It takes into account your strengths, personas, and what’s truly innovative about your solution.
When done well, it makes your audience think, “Oh, that product is PERFECT for people like me!”
What are the Benefits of Product Positioning?
Here are some key advantages of effective product positioning:
Helps you get Heard in the Loud Noise
With so many options competing for attention these days, having a distinct and ownable positioning helps your product’s message cut through the cluttered marketplace.
Attracts your Ideal Customers
A focused positioning aligned with specific customer needs and personas essentially does the part of the selling for you. It sends a signal to your target users that says, “Hey, I was made just for people like you!”
Differentiates you from Rivals
A strong positioning spotlights exactly what makes your product unique from competitive alternatives. It’s your chance to establish yourself as the best offering around.
Forges a Deeper Brand Loyalty
When your positioning authentically reflects your audience’s goals, values, and identity, you create fertile ground for forging emotional connections and cult-like brand affinity. People don’t just like you; they feel personally invested in you.
Justifies Premium Pricing
Perceived as a best-in-class solution for your given positioning, customers will be more willing to pay a premium price for your product rather than a commodity alternative. The right positioning elevates you from being a replaceable option.
Establishes you as a Category Leader
With a pioneering, attention-grabbing positioning, you position yourself as the innovative leader defining that particular product space and conversation.
Create a Product Positioning Statement to Personalize Your Offerings
Creating a product positioning statement involves clearly defining what your product is, who it’s for, and why it’s the best solution for your target audience.
Example Template:
- Product Name: The name of your product.
- Product Category: The general category or industry your product fits into.
- Target Customers: The specific audience or customer segment you are targeting.
- Differentiating Benefit: The unique advantage or value your product provides.
- Customer’s Need or Problem: The primary need or problem your product addresses.
Explain the “How,” “What,” and “Why” of Your Product
Powerful product messaging addresses the “how,” “why,” and “what” of your product:
How
- Operation: Explain how your product works and the technology or methods behind it.
- Implementation: Detail how customers can integrate and use your product.
- Support: Highlight the resources and customer service available to help users.
Why
- Purpose: State the primary problem your product solves.
- Benefits: Emphasize the key advantages and improvements users will experience.
- Impact: Describe the broader impact on the user’s life or business.
What
- Features: List the primary features of your product.
- Specifications: Provide technical details and performance metrics.
- Components: Detail the elements that make up your product and their roles.
Best Product Positioning Tactics to Stand Out and Capture Attention
Here are some effective tactics for positioning your products in the market:
Highlight Unique Features and Benefits
Emphasize the distinct features that set your product apart from competitors. Identify the key benefits these features provide and how they solve specific customer pain points or desires. This differentiation helps establish your unique value proposition.
Focus on a Specific Use Case or Application
Instead of trying to be everything to everyone, concentrate your positioning around how your product excels for a particular use case or meets the needs of a specialized audience. Become the go-to solution for that specific application.
Associate with a Desirable Brand Identity
Create marketing messages that connect your product with characteristics, beliefs, and a desired image that appeals to your specific audience. Apple’s positioning with the motto “Think Different” serves as a clear demonstration of this.
Leverage Social Proof and Endorsements
Customer feedback, endorsements from influencers, recommendations from experts, and sharing success stories can greatly enhance the credibility and attractiveness of how your product is positioned.
Create a Compelling Brand Story
People connect with narratives, so craft a brand story that gives context to your product’s origins, mission, and role in the lives of customers. This emotional positioning secures the rational benefits.
Compare Favorably Against the Competition
Directly compare yourself against the shortcomings, higher prices, or outdated approaches of current market leaders. Position your offering as the modern, friction-free alternative.
Own a Thought Leadership or Industry Space
Become the authoritative, pioneering voice around a certain innovative concept, technology, or industry trend. This cements your positioning as the frontrunner for that space.
Target Underserved Niche Audiences
Instead of competing head-to-head with heavy hitters, identify underserved niche audiences and position your product as the solution custom-tailored to their specific needs.
Embrace Memorable Visuals and Design
Unique product design, packaging, and visual branding have a significant impact in solidifying your positioning. Think of how immediately recognizable Apple’s minimalist aesthetic or Coca-Cola’s iconic contour bottle shape is. Investing in resonant visuals reinforces your desired positioning.
Have a Social/Ethical Stance
Position your product as championing a social or ethical cause that your target audience cares about, like sustainability, fair trade, etc. Brands like TOMS shoes and Warby Parker glasses position purpose as a key point of differentiation.
Product Positioning Variables To Follow
Here are some fresh product positioning strategies that set you apart from your competitors:
| Tactic | Description |
| Attribute-Based Positioning | Highlighting a specific product attribute or feature as a key differentiator. |
| Benefit-Based Positioning | Emphasizing the benefits of using the product, such as time-saving or cost-effectiveness. |
| Use/Application-Based Positioning | Positioning the product based on how it is used or its application in solving a particular problem. |
| Quality/Price-Based Positioning | Positioning the product based on its quality relative to its price. |
| Competitor-Based Positioning | Positioning the product as a better alternative to a specific competitor, highlighting its advantages. |
| Category-Based Positioning | Associating the product with a specific category or industry to create a clear market position. |
| Cultural-Based Positioning | Positioning the product as a symbol of a particular culture or lifestyle. |
| User-Based Positioning | Associating the product with a specific type of user or persona, appealing to their aspirations or identity. |
| Problem/Solution-Based Positioning | Positioning the product as the solution to a specific problem faced by the target market. |
| USP-Based Positioning | Emphasizing the unique value proposition of the product, such as convenience, innovation, or sustainability. |
Symbolic positioning ensures your brand messaging actually lands with customers in an authentic, differentiated way.
It amplifies your voice above the deafening market noise and gives buyers a compelling “Why This?” factor specific to their needs.
There are multiple tactics for staking out that unique positioning, from identifying your unique strengths and innovation angles to telling a relatable brand story to targeting underserved niches.
But the ultimate goal is always the same: carving out an ownable space in consumers’ minds that breeds excitement, affinity, and loyalty.
In this era of infinite choices and endless distractions, brands can’t afford to let their products get lost in this crowded market.
With a smart, buyer-focused positioning strategy, you ensure your offering fits just the right unique spot that customers can discover, connect with, and appreciate as “perfect for me.”
Implement the 4Ps of Marketing Mix in Your Market Segmentation, Targeting and Positioning Process
A personalized marketing mix consists of a detailed marketing plan having the 4Ps of marketing:
- Product
- Price
- Placement
- Promotion
Product
You should make sure that your product is the best in your target market. Create an USP that distinguishes it from your competitors.
Remember, a great product should offer a unique solution, provide immense value, and should be user-friendly. Moreover, you should also provide great customer service to ensure customer queries are handled promptly and efficiently.
Price
After you have created your ideal customer persona, you already know how much a customer can spend on your product.
Your ideal pricing strategy should hit the sweet spot where your company makes profits.
The common pricing models you can follow are:
- Cost-plus pricing: A fixed percentage (markup) is added to the cost of producing a product.
- Competitive pricing: Based on what your business rivals are charging to help you remain competitive.
- Price skimming: To maximize revenue, you can initially set a high price for a new or innovative product and then gradually lower it over time.
- Penetration pricing: Set a low price to quickly gain market share. Works well as a pricing strategy in competitive industries.
- Value-based pricing: Based on the actual value of your product and what your customers believe it’s worth.
Place
You should carefully consider your product’s distribution channels to ensure it reaches the target buyers to meet your sales targets.
Consider places where your ideal audiences are more likely to spot your product. Partnerships with stores and having a strong distribution network is crucial at this stage.
Promotion
Promotion is an excellent tactic to reach the minds and hearts of your prospective consumers. A data-backed and carefully considered product promotion strategy should consist of a number of marketing channels for each stage of the buyer journey.
Some of the prominent channels for product promotion include:
- TV and Radio Advertising
- Print Media Advertising
- Direct Mail Billboards
- Trade Shows and Conferences
- Event Sponsorships
- In-Store Promotions
- PR Marketing
- SEO
- PPC Advertising
- Influencer Promotion
- Email Marketing
- Affiliate Promotion
- Events Flyers and Brochures
- Cold Calling
Best STP Marketing Examples by Leading Brands
World’s leading brands know how to use STP marketing by dividing their audience into smaller groups based on different segmentation criteria.
Let’s take a look at how major brands approach their segmentation, targeting, and positioning (STP) strategies:
Starbucks
The coffee king is a master at segmenting the massive caffeine addict market. Starbucks focuses on demographic segmentation according to age, income, occupation, and lifestyle.
Their target personas range from the urban millennial “third place” crowd treating the cafe as their remote office to the suburban moms treating the drive-thru as their morning fuel stop.
They target young professionals, students, coffee enthusiasts, and environmentally conscious consumers.
Starbucks positions itself as a premium brand that is associated with quality, indulgence, and even ethical sourcing.
Those $6 pumpkin spice lattes are an “affordable luxury” experience. Their brand expression is all about respecting the coffee craft while making you feel cosmopolitan.
L’Oreal
The cosmetic giant segments the massive beauty market into ultra-specific personas, such as “the professional hair colorist” vs. “the at-home root touch-upper” vs. “the self-care hair masker.”
Their audience segmentation strategy is based on age, gender, income, lifestyle, and values.
Once they’ve identified a particular segment, their targeting gets focused through marketing channels and messaging.
For example, their higher-end Kerastase line targets the posh salons, while the Garnier Nutrisse box dyes target the drugstore crowd.
They have L’Oréal Paris for mass market and Lancôme for luxury consumers.
But, regardless of price point, L’Oreal consistently positions its brands around themes of innovative science, sophisticated luxury, and helping every person unlock their most confident, beautiful self.
McDonald’s
With a focus on convenience and value, McDonald’s casts an incredibly wide demographic net when it comes to segmentation and targeting.
McDonald’s segmentation is based on different regions and countries, family size, age, and occupation.
They offer different varieties of food to different regions that are suitable for their tastes.
Their tailored marketing mix and messaging speaks to everyone, from hungry kids wanting a Happy Meal to college students looking for a binge meal at 2 a.m.
Despite this, McDonald’s positioning has evolved beyond fast and cheap. Now, it’s about “making delicious feel-good moments easy,” promoting fresh ingredients and healthy options.
But at its core, McDonald’s will always own the image of an accessible, reliable family favorite.
Tesla
Elon Musk’s electric car venture is a highly focused segmentation model. Their integrated marketing activities and an audience based approach to marketing communications have helped establish a unique position for themselves.
Their target? Tech-obsessed, upper-income conservatives focused on sustainability. It’s a particular slice of the population but a lucrative one.
As such, Tesla hasn’t really pivoted from their original premium, cutting-edge positioning as a luxe disrupter brand.
Being a Tesla owner is associated with a sense of scientific prestige and cultural recognition. That aspirational identity is inseparable from the Tesla name and its products.
Apple
While its product lineup has expanded, Apple’s target audience has remained pretty consistent—tech-savvy creatives, professionals, and early adopters who are always hungry for the latest Apple gadgets.
Through its famously simplistic design language and experiential positioning strategy, Apple has solidified an unmistakable brand positioning around functional elegance and personal empowerment.
Its products aren’t just tools but culturally resonant status symbols and means for progressive self-expression.
Whether it’s the college filmmaker, graphic designer, or C-suite power user, the “Think Different” rebel spirit shapes how consumers perceive and buy into the Apple brand.
Unilever
With a mind-blowingly diverse portfolio spanning personal care, foods, beverages, and cleaning products, Unilever is the king of segmentation and targeting. They know how to develop a positioning strategy to improve their STP process in marketing.
For each individual brand and product line (Dove, Lipton, Ben & Jerry’s), they’ll identify unique consumer insights to precisely target specific needs, values, and behavioral segments.
They segment based on age, gender (Dove for women and Axe for men), and lifestyle.
Hellmann’s can target parents looking for simple meals, while Axe deodorant targets teen boys in vastly different segments with vastly different positionings!
The primary goal for the majority of Unilever brands is to present themselves as wallet-friendly, top-notch, socially-conscious essentials that help simplify and enhance your hectic lifestyle while also being environmentally-friendly.
STP Marketing Model FAQs
What is STP in Marketing?
In STP marketing, S stands for Segmentation, T for Targeting, and P for Positioning. It is a marketing model where you divide your market for better reach, target customers in each desired cohort, and develop a unique position in your target market to defeat your competitors.
What challenges do businesses face in implementing STP marketing?
Here are some challenges businesses meet in implementing STP marketing:
- Accurately identifying and understanding customer segments.
- Collecting and analyzing sufficient data to make informed decisions.
- Balancing the need for broad reach with the specificity of targeting.
- Ensuring the chosen positioning resonates with the target market and is sustainable over time.
- Adapting to market changes and evolving customer preferences.
What tools and techniques are used in STP marketing?
Common tools and techniques in STP marketing include:
- Market research and surveys to gather data on customer preferences.
- Customer segmentation software and CRM systems to analyze and segment the market.
- Competitive and marketing analysis tools to assess market positioning.
- Marketing communication tools to pull customers towards conversion.
- Data analytics and visualization tools to interpret segmentation data and track performance.
- AI digital marketing software to automate advertising and improve productivity.
Ready to craft an ideal segmentation, positioning, and targeting marketing strategy for your brand?
Whether you’re a massive global brand or a small local business, implementing an intelligent segmentation, targeting, and product positioning map is crucial for efficient marketing that actually moves the needle.
The examples we looked at from Starbucks, L’Oreal, Tesla, and others illustrate just how nuanced and multi-faceted STP marketing approach can be when done well.
At the end of the day, it’s about deeply understanding your customers, focusing your efforts on the most valuable segments, and crafting your brand messaging to forge authentic connections with those specific audiences.
With a smart STP framework in place, you’ll be primed to capture attention and loyalty amid all the noise.
