Digital PR tools increase businesses’ visibility by facilitating press release creation and distribution.
Good digital PR campaign management software provides centralized dashboards for managing media contacts and sending out press releases.
Let’s find out the best digital PR tools in 2024 used by expert PR professionals.
What is Digital PR Software?
Digital PR software is vital for PR professionals to manage tasks like list building and email outreach.
The top characteristics of digital PR tools are:
- Streamlines list building and outreach tasks.
- Leverages data for continuous strategy refinement.
- Facilitates press list building and pitching.
- Secures media placements for online brand presence.
- Manages communication, preventing information overload.
- Tailors outreach for effective digital PR campaigns.
- Automates repetitive tasks for increased productivity.
- Provides analytics for measuring and optimizing campaign success.
How Do Digital PR Tools Help You Get Your Story Published?
Digital PR tools play a vital role in publishing your story by facilitating various outreach and engagement aspects. Here’s how they help:
- Reach relevant journalists and influencers efficiently.
- Build comprehensive lists for effective distribution.
- Tailor pitches for higher engagement and interest.
- Nurture connections for ongoing media opportunities.
- Track coverage and measure campaign success.
- Streamline communication and outreach processes.
- Amplify stories through earned media channels.
Best Digital PR Tools
BuzzStream
BuzzStream is an end-to-end outreach platform to streamline and enhance digital PR and link building efforts. With features tailored to teams of any size, BuzzStream helps users build qualified prospect lists efficiently, send personalized emails at scale, and manage communications without the risk of lost emails or inbox overload.
By leveraging data-driven insights, BuzzStream enables users to improve their success rates by discovering metrics and contact information for prospects, as well as building a database of past promoters to secure more links and traffic.
Top Features:
- Streamlined outreach management
- Customizable email templates
- Automated follow-ups
- Contact and relationship management
- Integration with popular tools
Pricing: $24/Month
Brand24
Brand24 is an AI-powered social listening tool to monitor brand reputation.
The PR management platform offers advanced sentiment analysis that allows users to categorize comments into positive, negative, and neutral categories.
Brand24 also provides powerful metrics and reporting capabilities, allowing users to track reach, measure awareness, and automate reporting.
Trusted by over 4000 brands of all sizes, the PR software helps businesses stay ahead of the story by providing real-time monitoring and actionable insights to inform strategic decision-making.
Top Features:
- Real-time social media monitoring
- Brand mentions tracking
- Sentiment analysis
- Influencer identification
- Competitive analysis
- Automated reporting
Pricing: $79/Month
Cision
Cision is a comprehensive AI-powered PR platform that empowers communication leaders to shape agendas, build and protect brands, and understand, influence, and amplify stories.
The platform delivers end-to-end communications and media intelligence solutions with cutting-edge technology, industry innovation, and expert human intelligence. This includes PR Newswire, CisionOne, and Cision Insights, which give users the tools to review brand names, analyze competitors, and communicate effectively with media and influencers.
Top Features:
- Comprehensive media database
- Press release distribution
- Media monitoring and analysis
- Influencer identification and engagement
- Social media management
- Campaign measurement and reporting
Pricing: $599/Month
Also See: 10 Free AI Tools For Digital Marketing
Prowly
Prowly is a comprehensive PR software that finds media contacts and sends press releases.
Trusted by more than 1,000 businesses worldwide, Prowly offers products such as media database management, media tracking and intelligence, PR CRM, media production and distribution, newsroom creative, and PR reporting.
Suitable for in-house PR teams, PR agencies, and small businesses, Prowly allows users to save time on day-to-day PR tasks, collaborate more effectively with team members, discover new media opportunities, and search for content industry and journalists. It also helps represent the inbox.
Top Features:
- Multimedia press releases
- Media database with contact management
- Pitching and outreach capabilities
- Analytics and reporting
- Online newsroom customization
- Collaboration and workflow management
Pricing: $258/Month
Prezly
Prezly is a modern PR software tool designed to streamline newsrooms, campaigns, and contact management in one powerful platform.
The PR tool helps in branded multimedia story creation, targeted targeting of contact segments, team collaboration on contact lists, and real-time analytics.
Trusted by customers worldwide, Prezly stands out for its user-friendly interface, intuitive design, and dedication to client support, making it an essential tool for PR professionals looking to enhance their programming and storytelling efforts.
Top Features:
- Multimedia press release creation
- Advanced contact database segmentation
- Automated pitching and outreach capabilities
- Detailed analytics and reporting dashboard
- Customizable online newsroom
- Collaborative workflow management system
Pricing: 40€/Month
Respona
Respona is a cutting-edge digital PR tool designed for the future of media relations. It empowers brands to connect with relevant journalists and bloggers in minutes effortlessly.
With Respona, users can identify pertinent publishers, access verified contact information for journalists, and pitch their stories immediately within one intuitive platform.
By streamlining the outreach process and providing valuable automation features, Respona enables users to earn press mentions and effectively build meaningful relationships with influencers.
Top Features:
- AI-powered outreach automation
- Extensive media database
- Content suggestions and creation assistance
- Automated follow-ups and reminders
- Detailed performance analytics
- Seamless integration with CRM and email platforms
Pricing: $399/Month
Also See: Best Digital Marketing Agencies & Services
Muck Rack
Muck Rack PR software is designed for easy communication and collaboration for PR
professionals.
With features like powerful search capabilities for finding relevant media, detailed contact information, story and social media tracking, and robust analytics to quantify impact and ROI, Muck Rack’s platform now empowers users to optimize feedback, track media coverage, and rate the effectiveness of their campaigns.
Top Features:
- Media database with journalist profiles
- Press release distribution
- Media monitoring and analysis
- Social media management tools
- Relationship management with journalists
- Customizable newsrooms
Pricing: $258/Month
PRHive
PRHive is a comprehensive digital PR tool designed to empower PR professionals, agencies, freelancers, and small businesses to create news and build trust and awareness proactively.
With features tailored to various PR needs, such as media distribution and database management, integrated content creation, and coverage reports, PRHive streamlines PR efforts and easily fosters collaboration.
Whether managing contacts, collaborating with colleagues, or crafting compelling pitches, PRHive provides the tools and resources necessary to accelerate your PR work and achieve measurable success.
Top Features:
- Centralized media database
- Press release distribution
- Media monitoring and analytics
- Social media management
- Relationship management with journalists
- Customizable newsrooms
Pricing: $99/Month
Coverage Book
CoverageBook is a comprehensive PR reporting tool designed to streamline the process of creating coverage reports, offering beautifully designed reports with credible PR metrics that users can be proud of.
With its intuitive interface, users can effortlessly add coverage from various sources, receive automated metrics and data, customize reports to fit their needs, and present their work professionally, saving time and effort while effectively showcasing the impact of their PR efforts.
Top Features:
- Automated coverage tracking
- Customizable media coverage reports
- Visual representation of media coverage
- Integration with PR tools and platforms
- Real-time analytics and insights
- Shareable and downloadable reports
Pricing: $99/Month
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Vuelio
Vuelio is a comprehensive PR software that empowers organizations to amplify their message effectively. Boasting access to a vast database of over one million journalists and influencers worldwide, Vuelio empowers its users with relevant engagement in the larger context of the story or organization and communicates effortlessly.
From media management and news distribution to media analysis and stakeholder management, Vuelio offers a wealth of tools to streamline public relations efforts and enhance communications roads have improved.
Top Features:
- Media database with extensive journalist contacts
- Press release distribution to target contacts
- Media monitoring for brand mentions
- Performance analytics and reporting
- Campaign management and tracking
- Integration with social media platforms
Pricing: Contact them for pricing
Propel
Propel is a revolutionary PR management platform equipped with Amiga, an AI PR Assistant, offering an end-to-end solution for PR professionals. With comprehensive data sets, including a global media database and advanced artificial media intelligence capabilities, Propel streamlines PR tasks, saves time, and enhances campaign effectiveness.
From managing media lists to monitoring coverage and measuring ROI, Propel empowers users to make data-driven decisions and achieve remarkable results in their PR efforts. Trusted by leading brands and agencies like Microsoft and NPR, Propel is redefining how PR is done.
Top Features:
- Simplified media database management
- Targeted press release distribution
- Media monitoring and tracking of brand mentions
- Performance analytics and reporting
- Campaign management and tracking
- Integration with social media platforms
Pricing: $99/Month
Roxhill
Roxhill Media offers innovative digital PR software to facilitate connections with leading journalists. With features like in-app social feeds, webinars, and online pitching tools, Roxhill provides more than just a media database.
It enables users to discover new journalists, learn what to say, identify the right time to pitch, and easily get in touch with relevant contacts. Trusted by renowned brands and organizations across various sectors, Roxhill’s powerful media database and PR software streamline PR efforts, helping users generate effective media coverage for their clients and brands.
Top Features:
- Comprehensive media database
- Advanced search functionality
- Customized media list creation
- Monitoring and tracking media coverage
- Relationship management with journalists
- Insights and analytics on PR campaigns
Pricing: Free
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Onclusive
Onclusive offers a comprehensive suite of digital PR tools designed to help organizations monitor, measure and optimize their media and communications efforts. From media monitoring and social listening to campaign analytics and stakeholder analytics, Onclusive delivers valuable insights and actionable data to drive strategic decision-making.
With advanced technical capabilities, an experienced team of editors and analysts, and a commitment to advocacy and compliance, Onclusive empowers businesses to make sense of their media landscape and build their brands.
Top Features:
- Media monitoring across various channels
- Social media listening and analytics
- Measurement of PR and marketing impact
- Campaign and brand evaluation
- Reputation and brand insights
- Stakeholder and key opinion leader analysis
Pricing: Contact for pricing
Meltwater
Meltwater is a comprehensive digital PR tool that enables businesses to use data-driven insights to make strategic decisions. With robust data covering medium, lifestyle, and consumer behavior, Meltwater’s powerful AI capabilities transform data into actionable insights.
From media management to social listening, to consumer intelligence to sales intelligence, Meltwater offers a wide range of tools designed to help businesses break through the noise, understand their audience, and generate results.
Top Features:
- Media Intelligence for brand monitoring
- Media Relations for reaching key journalists
- Social Listening & Analytics for insights
- Social Media Management for customer engagement
- Consumer Intelligence for audience understanding
- Influencer Marketing for expanding reach
- Sales Intelligence for increasing revenue
- Data & API Integration for seamless connections
Pricing: $664/Month
Anewstip
Anewstip is a powerful digital PR tool that offers complete news search, tracking, and relationship management capabilities. With access to more than 1 million journalists and editors, 200 million news stories, and 100 million tweets, EnevStip enables users to search and follow comments on relevant news stories, track media profiles, and identify influencers.
Its advanced search features and real-time alerts empower users to stay informed about industry trends, competitor activity, and relevant media coverage, making it an indispensable tool for PR professionals and marketers.
Top Features:
- Search media contacts and journalist profiles
- Monitor news articles and tweets
- Access a database of over 1 million journalists and media contacts
- Discover relevant journalists for your news
Pricing: $200/Month
Also See: Best Digital Marketing Agencies In Los Angeles
Mynewsdesk
Mynewsdesk is a comprehensive PR tool that empowers businesses to manage their public relations and communication efforts effectively.
The PR software has features like press release creation and distribution using AI, a customizable newsroom, media monitoring, analysis, reporting, and access to a vast database of journalists.
Mynewsdesk enables users to amplify their brand’s reach, monitor their reputation, and measure the impact of their PR strategies. Trusted by leading brands globally, Mynewsdesk provides a user-friendly platform for maximizing PR success.
Top Features:
- Create and publish press releases using AI
- Showcase news and media assets in a newsroom
- Identify relevant journalists for your news
- Monitor brand mentions across millions of sources
- Measure PR impact with analysis and reports
Pricing: $89/Month
Conclusion
Online PR tools are useful for PR professionals to enhance their public relations and communication strategies.
With the integration of AI technology, PR management tools enable public relations experts to
automate their PR workflows.
You should invest in the right digital PR platforms to stay competitive and maximize your brand’s reputation in the media.
