UX survey tools allow businesses to gain insights into users’ preferences, behaviors, and expectations.
With the help of the best UX survey platforms, businesses can know how users interact with their products or services by collecting feedback directly from users.
What are UX Survey Tools?
User Experience surveys are research tools to collect crucial insights into user interactions and digital products or services.
UX survey software helps to:
- Gather user feedback
- Identify user needs and preferences
- Evaluate user satisfaction
- Measure usability
- Identify pain points in user experience
- Inform design decisions
- Validate design choices
- Prioritize design improvements
- Understand user behavior
- Test and refine prototypes
- Assess the effectiveness of interfaces
- Capture user opinions and perceptions
- Identify areas for improvement
- Validate assumptions
- Gauge user expectations
- Measure user engagement
- Evaluate the overall user experience
Also See: What Are Popup Surveys & How To Use Them?
What are the Advantages of Using UX Survey Tools?
Using UX survey tools offers the following advantages:
- Identifying Pain Points: Surveys allow businesses to identify pain points in the user journey. Users can provide feedback on issues they encounter, helping organizations address usability issues, bugs, or other challenges that may negatively impact the user experience.
- Measuring User Satisfaction: UX surveys often include metrics like Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). These metrics help measure user satisfaction and loyalty.
- Enhancing Product Usability: By understanding how users navigate a product or service, designers can make informed decisions to enhance usability. This may involve improving navigation, simplifying workflows, or making interface elements more intuitive.
- Validating Design Choices: Surveys help validate design choices and features before widespread implementation. By obtaining user feedback early in the design process, organizations can avoid investing resources in features that may not resonate with their audience.
- Benchmarking and Comparison: UX surveys enable benchmarking by providing a baseline for user satisfaction and other metrics. Organizations can track changes over time and compare results to industry standards, allowing them to stay competitive and responsive to market trends.
Top UX Survey Tools
SurveyMonkey
SurveyMonkey is a versatile UX survey tool that empowers individuals and teams to gather actionable insights and fresh perspectives. With a range of plans, including the Individual Advantage for personal use and Team Advantage and Team Premier for collaborative efforts,
SurveyMonkey offers easy tools for creating, sending, and analyzing surveys.
The tool enables automation and actionable feedback integration with key business systems through APIs and integrations with platforms like Salesforce, Marketo, Tableau, and more.
With a wealth of expert-written survey templates and best practices, SurveyMonkey is trusted by 95% of the Fortune 500, allowing users to connect with respondents through various channels and create sophisticated surveys that drive informed decision-making.
Top Features:
- Survey Creation and Templates: Access to a diverse range of expert-written survey templates. Choose from a collection of sample questions for effective survey design. Utilize SurveyMonkey Genius to score surveys and receive improvement recommendations.
- Multi-Channel Distribution: Connect with respondents through various channels, including email, websites, and social media. Use pre-written templates to create surveys, polls, or quizzes efficiently.
- Collaboration Tools and Team Plans: Collaboration tools in Team Advantage and Team Premier plans for efficient teamwork—admin controls to manage multiple users and gain visibility into all survey data.
- Enterprise-Grade Solutions (SurveyMonkey Enterprise): Enhanced security features, including encryption, SSO, and compliance with HIPAA and GDPR. Integration capabilities with APIs and connections to platforms like Salesforce, Marketo, and Tableau for automation and actionable feedback.
- Analytics and Reporting: Quick and effective analysis of survey results for actionable insights. Admin controls and dashboards for enhanced visibility into survey data.
- Global Reach and User-Friendly Interface: Connect with respondents worldwide for a diverse audience. The user-friendly interface is designed for easy survey creation and management.
Pricing: $18/Month
Qualtrics
Qualtrics is a powerful UX survey and Experience Management (XM) software designed to make every interaction an impactful experience. The platform enhances experiences across digital and physical touchpoints for Customer Frontlines, ensuring better customer interactions.
Top Features:
- Experience Management Suites: Three specialized suites for Customer Frontlines, People Teams, and Strategy & Research, offering tailored solutions for diverse organizational needs.
- Multi-Channel Experience Enhancement: Tools to improve customer interactions across digital and physical touchpoints, ensuring a seamless and positive experience.
- Engagement and Decision-Making Tools: Software designed to engage teams, enhance manager effectiveness, and facilitate informed decisions for People Teams.
- Global Reach and Industry Leadership: Over 18,000 customers globally, including 85% of the Fortune 100, positioning Qualtrics as the world’s #1 XM platform and a leader in IDC analyst reports.
Pricing: $1500/year
Also See: Top 15 Digital Marketing AI Tools
SurveySparrow
SurveySparrow is a leading UX survey tool that transforms feedback into a brand growth opportunity through active engagement, intelligent insights, and timely actions.
Trusted by global brands such as Siemens and Xerox, SurveySparrow prioritizes customer voices to enhance brand perception. The tool ensures engagement and increased response rates by Offering diverse surveys for every occasion, including Conversational Surveys, NPS, CSAT, CES, and Employee Assessments.
Top Features:
- Diverse Survey Types: Conversational Surveys, NPS, CSAT, CES, and Employee Assessments for versatile feedback collection.
- Extensive Template Library: Over 1000 templates facilitating quick and relevant survey creation.
- Multi-Lingual Support: Effortless translation for global reach and audience engagement.
- Theme Customization with CSS: Craft personalized themes, ensuring brand consistency and unique visual identity.
- Smart Dashboards: Visualize data effectively for actionable insights and informed decision-making.
- AI-Powered Assistance: Contextual AI support for survey creation, data analysis, and workflow automation.
- Automation Capabilities: Easy-to-set-up automations for streamlined workflows and increased efficiency.
- Omni-Channel Distribution: Share surveys seamlessly across 15+ channels, including SMS, email, social networks, Slack, QR codes, and in-app embeds.
- Custom Reports: Utilize advanced filters for focused segmentation and reporting of relevant survey data.
Pricing: $39/Month
Google Forms
Google Forms is the best UX survey tool that simplifies the creation, sharing, and analysis of online forms and surveys. With an intuitive interface, users can effortlessly design surveys by selecting from various question types and customizing the appearance to align with organizational branding.
Top Features:
- Easy Form Creation: Intuitive interface for creating online forms and surveys with various question types and customization options.
- Polished Survey Design: Customize colors, images, and fonts to align with organizational branding and create a visually appealing survey. Add custom logic to show questions based on answers for a seamless respondent experience.
- Real-Time Response Analysis: Automatic summaries and real-time updates of response data in charts, enabling quick and easy analysis of survey results.
- Mobile Accessibility: Access, create, and edit forms on the go from any device, including mobile phones, tablets, or computers.
- Response Data Intelligence: Built-in intelligence to set response validation rules, ensuring data accuracy and reliability.
- Versatile Sharing Options: Share forms easily via email, links, or website embedding, facilitating targeted sharing or broad audience reach through social media.
Pricing: $12/Month
Also See: Best Service Desk Tools Compared
Alchemer
Alchemer is a top rated UX survey tool designed to facilitate customer, market, and employee feedback for companies seeking a flexible, easy-to-use, and swiftly implementable solution. The platform stands out for its industry-leading feedback software, intuitive automation, and engagement tools that cater to various channels.
Alchemer is ideal for organizations looking to enhance customer experiences, understand market trends, and engage employees throughout their lifecycle. The tool supports key business functions, including customer engagement, sales and marketing, product and UX, digital strategy, market research, buyer analytics, competitive strategy, HR and people teams, business operations, IT operations, and sales enablement.
Alchemer’s wired-in, always-on approach ensures feedback is collected and acted upon in real-time, integrating seamlessly with existing systems to empower teams with meaningful insights. Whether as an alternative to Qualtrics or SurveyMonkey, Alchemer provides a comprehensive feedback collection solution that powers meaningful actions across the enterprise.
Top Features:
- Alchemer Survey: Effortlessly create and distribute surveys, forms, and feedback requests to understand target audiences and generate valuable insights.
- Alchemer Workflow: Automate surveys using no-code workflows seamlessly connecting with existing enterprise software, ensuring a streamlined feedback collection process.
- Alchemer Digital: Optimize every digital experience by engaging customers across app and web channels, fostering revenue growth and customer loyalty.
- Customer Engagement Tools: Alchemer provides powerful tools for improving customer experiences and effortlessly closing the loop across the customer journey.
- Market Engagement Insights: Understand market trends, uncover new target buyers and segments, and effectively reach panel audiences with Alchemer’s market engagement features.
- Employee Engagement Solutions: Connect with every step of the employee lifecycle, building engaged, high-performing teams through HR, people teams, and business operations tools.
- Versatile Survey Creation: Alchemer Survey stands out for its industry leadership in flexibility, ease of use, and fastest implementation, offering various survey creation options.
- Real-time Response Analysis: The platform provides automatic summaries and real-time updates of response data, enabling quick and easy analysis of survey results.
- Customizable Branding: Users can customize colors, images, and fonts to align with organizational branding, ensuring a polished and professional look for surveys.
Pricing: $55/Month
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Hotjar
Hotjar is the finest UX survey tool trusted by over 1.3 million websites in 180+ countries. It goes beyond traditional analytics by providing real user behavior insights.
The tool offers features, including Heatmaps to visualize user interactions, Recordings for understanding actual user journeys, Surveys to collect direct feedback and Interviews for in-depth user insights. Hotjar empowers teams to identify optimization opportunities, spot problems in the customer experience, prioritize meaningful changes, and gain buy-in for innovative ideas.
With seamless integrations and AI features, Hotjar is an all-in-one solution for understanding user interactions and enhancing website experiences. The tool is free to start, making it accessible for both novices and experts in the field.
Top Features:
- Heatmaps: Visualize user interactions on web pages to understand which areas are getting attention and which are being ignored, providing insights into user engagement.
- Recordings: Capture real user sessions to see how visitors navigate and interact with your website, helping identify issues and opportunities for improvement.
- Surveys: Collect direct feedback from users through customizable surveys, enabling you to understand their preferences, needs, and pain points.
- Feedback: Gather contextual feedback by allowing users to leave comments directly on your website, providing qualitative insights into their experiences.
- Interviews: Conduct in-depth user interviews to gain qualitative data, allowing you to delve deeper into user motivations, preferences, and expectations.
- AI Features: Benefit from new AI capabilities that enhance the understanding of user behavior, providing more advanced insights and analysis.
- Integrations: Connect Hotjar with various tools and platforms such as Google Analytics, Unbounce, Zapier, and others, enabling seamless collaboration and data sharing.
- Security Measures: Hotjar prioritizes the security of user data, ensuring compliance with standards like GDPR, ISO 27001:2013, CCPA, PCI-DSS, Section 508, PHI, and HIPAA.
UserTesting
UserTesting is an innovative UX research platform that empowers teams to enhance digital experiences, delight customers, and drive business growth. With advanced UX research capabilities, the platform enables confident, data-driven decision-making through sophisticated, mixed-method research tools.
The platform prioritizes accessibility, ensuring digital experiences cater to diverse audiences. With enterprise-level security, including SOC2 Type 2 certification, TRUSTe Privacy Seal, US-EU Privacy Shield, and HIPAA compliance, UserZoom provides a secure environment for research.
Top Features:
- Advanced UX Research Capabilities: UserZoom provides advanced, mixed-method UX research tools, allowing teams to conduct various research methods, from video-based usability tests to click tests, tree tests, and card sorts.
- QXscore™ for Impact Measurement: Quantify the impact of digital experiences with QXscore™, a standardized score that combines behavioral and attitudinal measures. This score enables teams to tie performance to business results and benchmark their digital experience against industry standards.
- Differentiate with Design Insights: Design experiences that users love by gaining a deep understanding of their wants, needs, and behaviors. UserZoom equips designers with valuable insights to inform and validate design decisions.
- Create Accessible Experiences: Ensure digital experiences are accessible and useful to all users by accessing diverse audiences. UserZoom helps teams prioritize accessibility, contributing to creating inclusive digital products.
- Secure, Safe Data Handling: UserZoom emphasizes data security, providing enterprise-level security measures. The platform is SOC2 Type 2 certified, TRUSTe Privacy Seal, US-EU Privacy Shield, and HIPAA compliant, ensuring a secure environment for conducting research.
Refiner
Refiner is one of the best UX survey tools for web and mobile product companies.
The tool’s beautiful and customizable survey design ensures a positive user experience, contributing to higher response rates and more reliable insights.
Refiner seamlessly connects with popular tools such as Segment, Rudderstack, Amplitude, Mixpanel, HubSpot, and Salesforce with a focus on integrations.
Hundreds of fast-growing software companies trust this versatile survey platform, and it has been instrumental in helping organizations improve their products and accelerate growth.
Top Features:
- Highly Customizable In-Product Surveys: Refiner allows users to create highly customizable in-product surveys that seamlessly integrate with the overall user experience. This feature ensures a positive interaction and enhances response rates.
- Multi-Channel Delivery: Refiner provides flexibility in survey delivery, allowing users to display surveys in-product, on web or mobile interfaces, through email, or shareable links. This multi-channel approach ensures a broader reach and increased response rates.
- Advanced User Targeting: The platform enables users to target the right audience precisely by configuring surveys based on user properties or events. This ensures that surveys are triggered only for relevant users at the optimal time.
- Integration Capabilities: Refiner integrates with popular tools and platforms, including Segment, Rudderstack, Amplitude, Mixpanel, HubSpot, Salesforce, Zapier, and more. This facilitates the smooth flow of survey responses into users’ preferred tools for further analysis and action.
- Beautiful Survey Design: The tool emphasizes an attractive, user-friendly survey design across all platforms, eliminating clunky survey experiences. The visually appealing surveys contribute to higher response rates and more reliable insights.
Pricing: $79/Month
Jotform
Jotform is a user-friendly and powerful online UX survey tool form builder designed to simplify creating, customizing, and managing forms. With the belief that the right form can make a significant difference, Jotform enables users to go beyond basic forms by incorporating features such as conditional logic, payment collection, report generation, and workflow automation.
Top Features:
- User-Friendly Form Builder: Use a user-friendly drag-and-drop form builder to create professional-looking forms with ease. No coding skills are required.
- Integration with Business Apps: Seamlessly integrate forms with over 150 popular business applications, including email marketing services, project management tools, CRMs, and cloud storage apps.
- Online Payment Collection: Accept online payments through your forms, making Jotform suitable for e-commerce, fee collection, and donation campaigns.
- Custom Styling: Style your forms with your logos, fonts, and colors to maintain brand consistency and enhance your forms’ overall look and feel.
- Form Templates: Choose from various pre-designed templates to jumpstart your form creation process, saving time and effort.
- Automated Workflows: Streamline processes by automating workflows. Set up form submissions to trigger actions or notifications, enhancing efficiency.
Pricing: Free
SurveyLegend
SurveyLegend is a versatile and user-friendly UX survey tool that empowers users to create engaging surveys compatible with desktop computers, smartphones, tablets, and iPads. With various question types, including choice-based, media-based, and text-based fields, users can design gorgeous forms that suit their specific needs.
Top Features:
- Multi-Platform Compatibility: SurveyLegend enables users to create surveys compatible with desktop computers, smartphones, tablets, and iPads, ensuring a seamless experience across various devices.
- Diverse Question Types: The tool supports various question types, including choice-based, media-based (images and file uploads), and text-based fields, providing flexibility to design comprehensive and engaging surveys.
- Branding and Customization: Users can design gorgeous, branded surveys by choosing from carefully designed themes or customizing colors, fonts, and other elements to reflect their brand’s identity.
- Effortless Sharing Options: SurveyLegend offers multiple sharing options, including hosted links, embed codes for web pages, and easy integration with social media platforms, making it simple to share surveys with a global audience.
- Logic and Branching: SurveyLegend supports logic and branching features, enabling users to create dynamic surveys where the sequence of questions adapts based on respondents’ previous answers.
- GDPR Compliance: With a focus on data privacy and security, SurveyLegend is GDPR compliant, ensuring that users can collect and handle survey data by global data protection standards.
Pricing: Free
CheckMarket
CheckMarket is a leading UX survey tool designed to meet the changing needs of businesses worldwide. With users in over 150 countries, CheckMarket simplifies the process of gathering insights through its best-in-class survey software.
The platform allows users to easily create beautifully branded surveys, utilizing expert-generated templates or building custom surveys with flexible question types and smart logic. Distribution is seamless through various channels, including email, slack, phone, social media, QR codes, and CRMs. Custom dashboards and automated notifications facilitate real-time analysis of survey responses, enabling quick identification and response to trends.
CheckMarket empowers users to share findings effortlessly with colleagues or integrate results into their preferred CRM, marketing tools, or data visualization platforms. Renowned for its flexibility, competitive pricing, and excellent service, CheckMarket is preferred for businesses seeking comprehensive survey solutions.
Top Features:
- Easy Survey Creation: Create branded surveys effortlessly in your browser using expert-generated templates or build customized surveys with over 20 flexible question types and smart logic.
- Multi-Channel Distribution: Reach your target audience seamlessly through various channels, including email, slack, phone, social media, QR codes, and your CRM. Assemble specific respondent panels from CheckMarket’s extensive audience of eight million+.
- Real-time Analysis: Analyze survey responses in real-time with custom dashboards, automated notifications, and powerful visualizations. Quickly identify trends and insights as they emerge.
- Flexible Reporting: Share reports directly from CheckMarket with colleagues or push findings via API to preferred platforms such as CRMs, marketing tools, and data visualization platforms.
- Global Reach: Businesses in over 150 countries trust CheckMarket, making it a versatile solution for gathering insights from a diverse global audience.
- Responsive Support: Benefit from effective support via phone, email, Asana, and more. Enjoy quick responses and professional assistance whenever needed.
- Security and Infrastructure: Rely on a secure platform with robust infrastructure to ensure the confidentiality and integrity of your survey data.
- Customizable Surveys: Tailor surveys to your specific needs with a variety of question types, including choice-based, media-based, text-based, and various fields like page breaks and section breaks.
Also See: 20 Small Business Marketing Tools
Centiment
Centiment is one of the top UX survey tools, meticulously designed to foster positive connections between researchers and respondents. It is a versatile platform for collecting and managing feedback from employees, customers, or targeted respondents through the Centiment Audience Panel.
Top Features:
- Versatile Survey Builder: Create powerful surveys with a flexible builder that supports various question types, including piping, scoring, skip logic, and quotas.
- Real-Time Results: Gain immediate insights into feedback with real-time reporting, allowing users to track employee engagement, customer preferences, and other key metrics.
- Centiment Audience Panel: Extend survey reach by tapping into a targeted audience through the Centiment Audience Panel, providing access to millions of potential respondents.
- Multiple Collector Links: Track feedback with multiple collector links over time, facilitating ongoing engagement with employees or customers.
- Ease of Analysis: Enjoy beautiful charting capabilities for easy visualization and advanced filtering and segmentation options. Export data to CSV, Excel, or SPSS for further analysis.
- Embedding and Sharing: Share surveys effortlessly using links or QR codes. Collect leads by embedding surveys on websites, either inline or as pop-ups.
- Integration with Zapier: Seamlessly connect with other applications and platforms using Zapier, facilitating smooth data flow and integration with tools such as Shopify, HubSpot, Salesforce, Google Sheets, and more.
Pricing: $59/Month
UXtweak
UXtweak is an all-in-one best UX research platform offering powerful tools to enhance the usability of digital products, from prototypes to production. Trusted by major brands, UXtweak provides versatile features such as card sorting, tree testing, preference tests, five-second tests, surveys, and session recordings.
Focusing on making data-driven decisions allows users to organize content effectively, empathize with users to understand their needs and preferences, and test usability for a smooth user experience.
The platform offers various recruiting options, including a user panel, onsite recruiting, and using your database to recruit participants quickly. With a commitment to GDPR compliance, UXtweak is a comprehensive solution for agile UX research and design decision-making.
Top Features:
- Preference Test: Compare different designs to identify which best communicates ideas to users.
- Five-Second Test: Assess the immediate impact of designs, ensuring they resonate with users quickly.
- Survey: Research your user base, gather feedback, and gain insights into user preferences and behaviors.
- Session Recording: Record and replay visitors’ journeys on your website to observe interactions and identify pain points.
Pricing: Free
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Zonka Feedback
Zonka Feedback is a comprehensive online survey software that empowers businesses to gather real-time insights and feedback. With a user-friendly interface, Zonka enables users to create customized surveys that can be distributed through various channels such as websites, email, SMS, and mobile devices.
Top Features:
- Multi-Channel Feedback Collection: Zonka enables businesses to collect feedback through various channels, including websites, emails, SMS, and mobile devices, providing flexibility to reach customers wherever they are.
- Survey Builder with WYSIWYG Editor: The platform provides a user-friendly survey builder with a What You See Is What You Get (WYSIWYG) editor, allowing users to easily create and customize engaging surveys. It supports over 30 question types.
- Real-Time Response Inbox: The unified response inbox lets users view and manage responses in real-time. Users can add tags, notes, and tasks to responses, facilitating collaboration and timely actions.
- Automated Workflows: With an intuitive Workflow Designer, Zonka enables users to design workflows and automate actions based on survey responses. This feature streamlines repetitive tasks and enhances the efficiency of CX programs.
- Powerful Reporting and Analytics: Zonka Feedback offers detailed and actionable reports, including snapshot reports, response insights, location insights, team performance reports, trends reports, and text analytics, providing comprehensive data analysis.
- Variables and Pre-Filled Data: Users can enrich surveys with variables, custom attributes, and pre-filled data, allowing for the passing of hidden information within surveys to enhance responses and reports.
Pricing: $49/Month
Conclusion
UX survey tools are like asking your users, “How can we make this better for you?” These tools help designers and businesses understand what people like or dislike about their websites, apps, or products.
By listening to users through surveys, companies can fix problems, make things easier to use, and create products that people enjoy. It’s like conversing directly with users to improve and build things that meet their needs.
Overall, UX survey tools are crucial for ensuring the things we create are not just what we think is good but what our users actually want and find helpful.
