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20 Affordable Small Business Marketing Tools


In the modern, ever-changing business environment, small businesses frequently need help to build a strong online presence within their allocated budgets. 

Many cost-effective small business marketing tools have surfaced to level the playing field due to the growing awareness of the critical role that successful marketing plays in startup business success. 

Tools for small businesses offer flexible solutions that empower business owners to enhance their presence, engage with their desired audience, and ultimately thrive in the fiercely competitive sector.

In this article, I will explore the top-notch and cost-effective marketing instruments that have the potential to assist your modest enterprise in expanding its reach among the masses, leaving a profound impact, and paving the way for sustainable achievements in the long run.

Let’s start!

Best Small Business Marketing Tools For 2023

Here are the top cost-effective small business marketing tools:


Mailchimp is a prominent platform for email marketing and automation tailored for small enterprises, delivering a wide range of functionalities to expand their customer network and overall revenue. This platform offers extensive tools and capabilities, empowering small businesses in email marketing. 

Related: Best-Rated Growth Hacking Software & Tools

From automated processes to content creation driven by artificial intelligence and segmenting, the software offers a comprehensive suite of resources. Its design aims to assist businesses of various scales in captivating customers, boosting sales, and fostering enduring connections.

Top Features:

  • Email Automation
  • Generative AI Tools
  • Advanced Audience Segmentation
  • Customer Journey Builder
  • Predictive Segmentation
  • Integration Hub
  • Analytics & Reporting

Pricing: $6.87/month for 12 months


Buffer is one of the leading small businesses software that offers intuitive marketing tools to streamline content planning and publishing across various social media channels.

The company’s platform is unique in its approach, as it places great importance on its values. It offers easy-to-use marketing tools that empower small businesses to establish their brand naturally on various social media platforms. With a user-friendly interface and a strong emphasis on expanding the audience, fostering engagement, and optimizing content, its main objective is to streamline and enhance social media management for businesses of any magnitude.

Top Features:

  • Manage Instagram, TikTok, Facebook, Twitter, Pinterest, and LinkedIn content from a single dashboard.
  • Create detailed reports to track engagement and growth.
  • Navigate comments and interact with the audience efficiently.
  • Build customized landing pages in minutes.
  • Generate content ideas, repurpose posts, and rewrite copy with a single click.

Pricing: $6/ month for one channel (Add additional channels for $6/month Billed monthly)

Constant Contact

Constant Contact is a comprehensive marketing tool designed specifically for small businesses that offer numerous features to enhance their digital marketing efforts. Users can easily create and send professional-looking emails using customizable templates for effective email marketing.

The platform goes beyond traditional email campaigns by providing automation tools for targeted communication based on customer behavior. They also emphasize list management, allowing businesses to organize and segment their contact lists for more personalized and effective campaigns.

Top Features:

  • Create and send professional-looking emails.
  • Access a library of customizable templates.
  • Set up an automated email series for targeted communication.
  • Personalize messages based on customer behavior.
  • Design customizable event invitations and registration forms.
  • Generate and send product recommendations to customers.

Pricing: $35/month (Standard)


AWeber is a powerful marketing tool tailored for small businesses, offering numerous features to streamline email marketing campaigns. 

Related: Best AI Tools For Affiliate Marketing: Top Programs In 2024

It empowers small businesses to build and nurture their audience through effective email marketing, providing intuitive tools and customizable features to enhance campaign efficiency and drive engagement.

Top Features:

  • Enables small businesses to automate email sequences, delivering targeted and personalized messages to their audience.
  • Provides a user-friendly drag-and-drop builder, allowing businesses to easily create visually appealing and engaging emails without the need for advanced design skills.
  • Facilitates effective list management by allowing users to organize and segment their subscriber lists. 
  • Offers smooth integration with various external applications and platforms
  • Helps small businesses gain valuable insights into the performance of their email campaigns through real-time analytics and detailed reports.

Pricing: $20/ month


Trello is a top small business marketing tool, offering a visual and intuitive platform to streamline marketing efforts.

The platform empowers small businesses to efficiently organize and execute their marketing strategies, fostering collaboration, and ensuring projects are easily completed. The software’s easy-to-use interface and flexibility make it useful for companies seeking to improve their productivity and coordination in their marketing endeavors.

Top Features:

  • Visual Task Management
  • Collaboration and Communication
  • Customizable Workflows
  • Integration Capabilities

Pricing: $5/ month

Also See: Top-Rated Lead Generation Tools


Grammarly, primarily recognized for its proficiency in grammar and writing assistance, emerges as a valuable small business marketing tool, aiding businesses in enhancing their written communication across various channels.

Related: 34 Powerful AI Content Marketing Tools

The software, ensuring clear, polished, and engaging written content, becomes an indispensable ally for marketing professionals aiming to convey their messages effectively and maintain a high communication standard across various platforms.

Top Features:

  • Writing Enhancement
  • Tone and Clarity
  • Plagiarism Checker
  • Integration with Marketing Platforms

Pricing: $12/ month 


SurveyMonkey is a flexible small business marketing software providing businesses with a platform to collect precious perspectives, explore the market, and interact with their target demographic. 

It is an extensive promotional asset, empowering startups to leverage the potential of feedback and data-infused perspectives. Marketers can use this platform to grasp consumer inclinations, evaluate the efficacy of advertising endeavors, and employ informed judgments to enhance their promotional tactics.

Top Features:

  • Survey Creation
  • Customizable Templates
  • Diverse Question Types
  • Audience Targeting and Segmentation
  • Data Analysis and Reporting

Pricing: $32/month

Also See: Best B2B Lead Generation Tactics


Brevo offers a comprehensive suite of products designed to streamline small business marketing campaigns and enhance customer relationships. The platform emphasizes building lasting customer relationships by acknowledging the importance of turning one-time interactions into loyal customers.

Top Features:

  • Empowers users to create brilliant campaigns of all shapes and sizes across various channels.
  • Ensures businesses can follow leads closely.
  • Enables real-time and personalized interactions with customers through chat tools.
  • Provides transactional email.

Pricing: $25/ month


Hotjar is transforming the landscape for small businesses seeking unparalleled insights into user behavior. With a commitment to providing more than just numbers, the platform dives deep into the “why” behind user interactions, offering diverse features tailored for small businesses seeking to boost their digital presence.

Top Features:

  • Holistic Insights
  • Trusted Worldwide
  • Ease of Access
  • Identifies pain points and areas for improvement. 

Pricing: $32/ month


ConvertKit is another affordable small business marketing tool offering sustainable growth through strategic email marketing, automation, and monetization. 

With a commitment to simplicity and effectiveness, it empowers entrepreneurs to work smarter and achieve continuous expansion. The tool’s interface is designed with users in mind, offering an intuitive experience for both beginners and seasoned marketers.

Top Features:

  • Intuitive Email Sequences
  • Segmentation and Targeting
  • Customized Landing Pages
  • Subscriber Management
  • Responsive Email Design

Pricing: $9/month

Also See: Growth Marketing Vs Performance Marketing


Pipedrive is the premier CRM platform meticulously crafted by salespeople for salespeople and stands as the catalyst for business growth. 

The platform leverages analytics and AI capabilities to identify sales opportunities, automating routine tasks and administrative duties enabling users to concentrate their focus on strategic growth.

Top Features:

  • Visual Sales Pipeline
  • Customizable Pipeline
  • Team Collaboration
  • Activity Reminders
  • Reporting and Dashboards
  • Revenue Forecasting

Pricing: $19/ month

HubSpot CRM

HubSpot CRM is a leading business marketing tool that empowers small businesses with comprehensive features to enhance their marketing strategies.

It provides robust marketing software where businesses can seamlessly create and manage campaigns through email marketing, social media, SEO, and analytics tools. The platform’s integrated approach empowers businesses to manage their marketing, sales, and CRM functions holistically.

Top Features:

  • Comprehensive CRM Solution
  • Real-Time Sales Tracking
  • Integration Capabilities
  • Analytics and Reporting

Pricing: Custom Pricing


Freshsales is a robust Sales CRM that offers a comprehensive suite of features geared towards building high-performing sales teams and driving revenue growth.

The AI-powered contact scoring feature, driven by Freddy AI, swiftly identifies high-intent leads, allowing for personalized and prioritized customer engagement. With an intelligent workflow, tasks such as lead assignment, email communication, and task management are automated, facilitating faster and more efficient outreach.

Top Features:

  • Contact Management
  • Lead Scoring
  • Email Tracking
  • Sales Automation
  • Reports and Analytics
  • Mobile Accessibility

Pricing: $11.99 annually

Sprout Social

Sprout Social is a powerful social media management platform for small businesses that empowers businesses to elevate their social media presence.

The platform provides tools for scheduling and publishing posts across various social media platforms, monitoring engagement, and analyzing performance metrics. Its intuitive interface allows users to manage multiple social media profiles seamlessly, fostering efficiency and consistency in content distribution.

Top Features:

  • Social Media Scheduling
  • Engagement Monitoring
  • Social Listening
  • Collaboration Tools
  • Audience Targeting
  • Analytics and Reporting

Pricing: $399 per month

Also See: Best AI Social Media Management Software


Hootsuite is a prominent and versatile small business marketing tool that offers companies a comprehensive solution for managing their social media presence. With an intuitive dashboard, the tool enables users to schedule, publish, and analyze content across various social media platforms from a single interface. 

This streamlines social media management, ensuring consistent and timely communication with the audience. The platform’s scheduling capabilities allow users to plan content ahead of time, optimizing their social media strategy for peak engagement periods.

Top Features:

  • Social Media Management
  • Content Scheduling
  • Social Listening
  • Team Collaboration
  • Security and Compliance
  • Analytics and Reporting

Pricing: Custom Pricing

Also See: Best UGC Content Examples


GoodData is a robust analytics and business intelligence platform that is a valuable marketing tool for small businesses aiming to derive actionable insights from their data. The platform empowers marketing professionals by providing advanced analytics capabilities, enabling them to visualize and analyze marketing performance across various channels. 

The platform’s intuitive interface and customizable dashboards make it easy for users to track the top metrics, measure the effectiveness of campaigns, and identify trends, ultimately supporting data-driven decision-making.

Top Features:

  • Data Analytics
  • Business Intelligence
  • Data Visualization
  • Predictive Analytics
  • Cloud-Based Platform
  • Customizable Solutions
  • Collaboration Tools

Pricing: $30/user/month


BuzzSumo is a powerful small business marketing tool pivotal in content discovery, social media analytics, and influencer identification. It is an essential platform for marketers seeking to refine their content strategy and stay ahead in a competitive digital landscape. 

The software allows users to discover trending topics and popular content across various niches, helping them identify content gaps, understand audience preferences, and create compelling, shareable content that resonates with their target audience.

Top Features:

  • Content Discovery 
  • Competitor Analysis
  • Social Media Monitoring
  • Content Alerts
  • Audience Insights
  • Backlink Analysis

Pricing: $199/month

Also See: Best AI Productivity Tools


Pendo is a versatile marketing tool designed to help small businesses enhance user engagement and optimize their digital products.

The platform goes beyond traditional analytics by offering targeted messaging and communication tools. Marketers can leverage these features to segment user groups, send relevant messages, and gather feedback directly within the product interface.

Top Features:

  • Product Analytics
  • User Feedback
  • In-app Guides
  • User Surveys
  • NPS Tracking
  • Product Adoption Metrics
  • Customer Segmentation

Pricing: Custom Pricing


Feedly is a dynamic small business marketing tool that facilitates content discovery, curation, and monitoring for businesses aiming to remain up-to-date and competitive in their respective industries. 

As a content aggregator, it allows marketers to curate personalized feeds by aggregating content from various sources, including industry blogs, news sites, and social media channels. This lets marketing teams stay up-to-date with the latest trends, breaking news, and competitor activities, providing valuable insights for shaping and optimizing content strategies.

Top Features:

  • Insight Tracking
  • Organized Feeds
  • Trusted Sources in One Place
  • Feedly AI

Pricing: $6/ month billed annually


CoSchedule is a popular small business marketing tool to streamline and optimize various aspects of the marketing workflow. 

At its core, the platform offers a centralized marketing calendar that allows teams to plan, schedule, and execute campaigns seamlessly. This calendar visualizes the marketing schedule and enables collaborative planning, ensuring that all team members are aligned on campaign timelines, tasks, and deadlines.

Top Features:

  • Marketing Calendar
  • Social Media Scheduling
  • Task Management
  • Content Organizer
  • Email Marketing Integration
  • Analytics and Reporting
  • Workflow Automation

Pricing: $19 per user/ month

Also See: Best Brand Awareness Measurement Metrics


The key takeaway is that investing in the right small business marketing tools can yield a significant return on investment for small businesses. 

Whether streamlining processes, reaching a wider audience, or analyzing campaign performance, these tools empower entrepreneurs to stay ahead in a competitive market. 

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