Lead scoring displays a great importance to business that allocate a large portion of the marketing and sales budgets to generate leads. Through this metric, they can save time and money because they are able to focus on the media efforts and buys on the leads that they aim to be converted as paying customers. They can also develop the channels that earns the best average lead scores, as well as sales instead of just pushing to acquire the most traffic. Once the marketing team established the metrics for examining the Average Lead Score, they will establish the process for them to monitor the metric itself and other marketing KPIs.