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Average Time on Page is the time duration a viewer spends on your page.
The Average Time on Page metric can offer you a better understanding about the pages your viewers spend their time the most. Additionally, it can also help you determined the pages that are not effective. Meanwhile, measuring Average Time on Page is not straightforward as you might think due to the following reasons:
If you want to increase the Average Time on Page, you must create engaging content on your page.
With this metric can help you to improve your content. For example, if a user spends 3 minutes on your page, but it takes ten minutes to read, then it is time for you to change your page into something more appealing to the people.
Digital Marketing KPI Examples