Website Traffic Leads Ratio
The Website Traffic Lead Ratio helps the marketing team on measuring how many of the site visitors are being converted into leads.
Menu
Bounce Rate
Get 2 free no-fluff marketing strategies every week in your inbox.
Formula
The formula used in this metric is the visitors leaving the website after viewing a single page divided by the total site visitors. Then, the answer will be multiplied by 100. The reporting frequency is weekly.
What is a Bounce Rate
The Bounce Rate measures the number of site visitors that arrive at the website and exit without navigating any other page on the site.
Bounce Rate Overview
By monitoring the bounce rate, the marketing team will be able to accurately identify how effective the design and content at attracting more customers in what the website has to offer.
The importance of Bounce Rate to the Marketing Team
It is also necessary to separate the metric into two sectors – passive and active bounce rate. An active bounce rate ends when visitors leave the site after five seconds while the passive bounce rate is being generated once the visitors stay longer than five seconds on the website.
A longer duration needs to be analyzed and judged positively according to the content of the website. That is because the passive bounce rate offers significant insights to the analysts with regards to the quality of the products, services, articles, and more.
Target Audience
The audience for this metric are the marketing managers.
Variations
It delivers several variations, such as visitor bounce rate, single access ration, percent exit, and SAR.
Digital Marketing KPI Examples
Web Traffic Sources
As the name tells, web traffic sources are the source, which is sending your website traffic.
Web Traffic Concentration
A metric used to measure the site visitors ratio on a single, particular page on the website versus over the total site visitors.
