Growth Virality

first visit metric

Funnel Conversion Rate

Funnel Conversion Rate is the metric of the rate wherein the leads move through the marketing funnel. With this metric, your team can monitor and understand the efficiency of their efforts in prompting leads to achieve goals and move through the end of funnel. 

The funnel conversion rate allows your team to gain effective insight into the productivity of their marketing efforts in the volume trends of their funnel. 

The formula for Funnel Conversion Rate

(Amount of leads that moved to the next stage on the funnel/ leads in the funnel stage) x 100


Director/ VP 


Marketing Manager


Funnel Goals Completed Rate 

If you want to improve your funnel conversion rate, then you must try the following techniques:


  • Blogging 


Create interesting content about your product. Using your creativity can generate more leads for your business. 


  • Pay Per Click Campaigns


Pay Per Click Campaigns enable you to pay sites to share your advertisement. You can pay if someone clicks on the ad or through the number of the impression that your ad gets. With the use of PPC, you can boost traffic to landing pages wherein you can gain prospects. 

By simply applying these techniques, you can increase the funnel conversion rate of your business.