Website Traffic Leads Ratio
The Website Traffic Lead Ratio helps the marketing team on measuring how many of the site visitors are being converted into leads.
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Funnel Conversion Rate
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Formula
(Amount of leads that moved to the next stage on the funnel/ leads in the funnel stage) x 100
What is a Funnel Conversion Rate
Funnel Conversion Rate is the metric of the rate wherein the leads move through the marketing funnel. With this metric, your team can monitor and understand the efficiency of their efforts in prompting leads to achieve goals and move through the end of funnel.
The funnel conversion rate allows your team to gain effective insight into the productivity of their marketing efforts in the volume trends of their funnel.
Improve your funnel conversion rate
Blogging
Create interesting content about your product. Using your creativity can generate more leads for your business.
Pay Per Click Campaigns
Pay Per Click Campaigns enable you to pay sites to share your advertisement. You can pay if someone clicks on the ad or through the number of the impression that your ad gets. With the use of PPC, you can boost traffic to landing pages wherein you can gain prospects.
By simply applying these techniques, you can increase the funnel conversion rate of your business.
Marketing Roles
Director/ VP
Variations
Funnel Goals Completed Rate
Target Audience
Marketing Manager
Digital Marketing KPI Examples
Web Traffic Sources
As the name tells, web traffic sources are the source, which is sending your website traffic.
Web Traffic Concentration
A metric used to measure the site visitors ratio on a single, particular page on the website versus over the total site visitors.
