Goal Completion Rate

Get 2 free no-fluff marketing strategies every week in your inbox.

Formula

Number of visits / number of leads and number of lead per channel / number of wins

What is a Goal Completion Rate

Goal Completion Rate Metrics and KPIs calculate the percentage of users who finish a particular business goal or series of goal. For instance, connecting a dashboard to the screen, subscribing to a mailing list, or sharing a document. It will be a sign of whether the users who have initiated the service are prepared to move on to the next step within your funnel.

What is Goal Completion Rate

How Goal Completion Rate Works

GCR is the top pointer of how well your users feedback to all your onboarding efforts. Having a low completion rate could prompt your team to reassess the onboarding stage to optimize it based on the existing customer behavior. You need to spend some time knowing the client behavior before you set up your key goals.

GCR is a vital KPI for tracking your online sales report. For absolute goal completion, or when it comes to visitors reaching the last step in the funnel, that could be reported by calculating the percentage of conversions.

When you request GCR in your feedback forms, you can ask your visitors, “Did you accomplish your goal?” along with a list of answer options such as “Yes,” “No,” or “Somewhat.”

Scroll down to get further creativeness of other top digital marketing metrics you and your staff can take into consideration to start tracking today.

Marketing Roles

Managers

Variations

Number of visits, number leads, number of wins

Target Audience

Marketing Managers

Digital Marketing KPI Examples