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Incremental Sales

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incremental sales


Revenue generated by marketing initiatives – Baseline sales

What is a Incremental Sales

Incremental sales are added sales activities led from an efficiently performed marketing campaign. The incremental character of those activities is closely connected to the promotional campaign. Advertisers determine sales as incremental whenever a marketing action is allocated to raising sales at a particular time. 

How to Calculate Incremental Sales?

One of the KPI is incremental sales calculating the share of marketing activities within the rise in sales revenue. The ratio represents the impact of sales and marketing, as well as the advantages of this link for the company. The major task of marketing is increasing the interest of prospects with a service or product. Further, sales activation helps convert clients into real buyers. That key indicator enables connection revenue to a particular promotional campaign, offering the chance to calculate the ROI incurred for marketing tasks. 

Ways to Measure Incremental Sales

Identifying the value of incremental sales is vital for allocating the financial return. You will find 2 variables that help calculate this total: basic sales and actual sales. Below are some ways to measure incremental sales:

  1. Exploration from a Trend. This utilizes one of the methods known as exploration from the trend. 
  2. Test & Control. This is composed of persons and products not subject to marketing activities. 
  3. Economic Modeling. It’s feasible to determine sales determinants with this method. 

Marketing Roles

Managers, Director / VP


Revenue generated

Baseline sales

Target Audience

Marketing Managers, Marketing Directors

Digital Marketing KPI Examples