From time to time, new leads may be added to the system during a particular period. To help the marketing team measure the newly added leads, New Leads Generated metric is primarily used.
What is formula Used for New Leads Generated?
The New Lead Generated is useful for articulating the value of the marketing campaigns by tracking the total number of new leads being generated using marketing efforts.
The reporting frequency of New Lead Generated metric is weekly while the target audience is the marketing managers. Also, the role goes to the managers.
The metric comes with variations of leads acquired and new opportunities.
What is the Role of New Leads Generated to the Marketing Team?
Marketers understand that buying process change from time to time, so they need to find new, effective ways on how they are going to reach buyers while ensuring that a broad audience notices their campaigns.
Apart from finding customers using email blasts or mass advertising, they also focus on building a strong relationship with the customers and being found.
Once the marketing team measured how many new leads are added, it becomes easier for them to determine how much their campaigns effectively get the attention of their customers or target market. Form the given data; they can find out whether they need to improve their marketing efforts and campaigns or continue what they are doing.