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From time to time, new leads may be added to the system during a particular period. To help the marketing team measure the newly added leads, New Leads Generated metric is primarily used.
Marketers understand that buying process change from time to time, so they need to find new, effective ways on how they are going to reach buyers while ensuring that a broad audience notices their campaigns.
Apart from finding customers using email blasts or mass advertising, they also focus on building a strong relationship with the customers and being found.
Once the marketing team measured how many new leads are added, it becomes easier for them to determine how much their campaigns effectively get the attention of their customers or target market. Form the given data; they can find out whether they need to improve their marketing efforts and campaigns or continue what they are doing.
The metric comes with variations of leads acquired and new opportunities.
Digital Marketing KPI Examples