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Top 10 Social Media Marketing AI Tools in 2023

Social media marketing has evolved into an essential component of any contemporary digital marketing strategy, with companies utilizing social media platforms to interact with their target audience, advertise goods and services, and increase brand exposure. However, with millions of users and an ever-changing landscape, keeping up with the newest trends and best practices in social media marketing can be difficult for companies. 

AI-powered social media marketing tools can help with that by giving companies the resources they need to maximize their social media efforts, obtain insightful information about their target market, and improve results. We will examine the best 10 AI-powered social media marketing tools in this article, which companies can use to enhance their social media strategies and succeed more in 2023. 

These tools provide a wide variety of skills, including audience targeting, social listening, content curation, and social media statistics. Examining the top 10 AI-powered social media marketing tools will help us better understand how, in 2023, companies can use social media to increase engagement and achieve better outcomes.

1. Lately

Lately is among the best options for those looking to integrate AI into their social media strategy. By utilizing this AI tool to extract meaning from a larger body of content, you can create social media messages that complement the content. 

Additionally, Lately offers a social media tool dashboard for tasks like project administration and planning on social media. In addition to these, Lately allows you to analyze social page statistics, allowing you to select the most efficient publishing times to connect with a larger and more engaged audience. 

Key Features

  • A utility dashboard for social media using AI
  • Create numerous tweets about a URL, papers, or information at once.
  • Organize your social network messages.
  • Analyze data from various sources 

Price: Starting from $29/month

2.  Socialbakers

Another exceptional AI tool for social media is Socialbakers, a platform for managing social media that uses AI and has sophisticated audience metrics, impact marketing finding, a fantastic tracking dashboard, and a content feed. The unified content feed allows you to examine all posts from all of your networks. A data panel and ingenious scheduling tools that suggest the ideal posting hours are also available.

Key Features:

  • Instrument for the influencer monitor
  • contemporary audience observations
  • Intelligent planning and ideal delivery dates
  • Managing multiple channels

Price: Based on consultation

3. Heyday

For those looking to use AI to produce material for their bots, Heyday is a viable choice. Real-time communication with people is possible with this conversational AI utility for social media. It enhances the user experience while enabling customer support representatives to complete the encounters that are most valuable. Heyday employs natural language generation (NLG) and natural language processing (NLP) in addition to query response to personalize product suggestions and drive sales. 

Key Features:

  • Produces material for algorithms
  • Interacts in real time with people
  • Allows for high-value interactions for client support representatives using 
  • NLP and NLG

Price: Starting from $1000/month

4. Wordstream

Wordstream, an AI-based program created to enhance commercial performances with machine learning, is another top AI social media utility. (ML). Wordstream evaluates PPC advertisements on social media platforms and provides data-driven advice. Businesses of all kinds, including those engaged in internet marketing and sales, can benefit from the tool.

Businesses can use Wordstream to expand, educate teams, and promote online development in addition to evaluating the success of PPC campaigns. 

Key Features: 

  • ML enhances ad effectiveness
  • Examines PPC advertisements across platforms
  • Evaluates the effectiveness of PPC ads
  • helps businesses grow

Price: Based on consultation

5. Cortex

For those wishing to share optimized material on social media, Cortex is an excellent AI utility. Based on your historical data, the utility suggests when and how frequently to publish. It also produces comprehensive competitor analysis. 

Cortex provides a dashboard with a user interface that highlights messages and your social calendar, similar to other platforms. Cortex utilizes past post data to recommend the best time to share after you’ve created a post. When you submit one or more pictures, it also recognizes the colors that will appeal to your audience the most, assisting you in making the right choice. 

Key Features: 

  • Suggests when and how frequently to publish
  • Detailed study of competitors
  • Social media plan monitor for posts
  • Color analysis of images

Price:  Based on consultation

6. QuillBot

Another choice for those seeking to incorporate previously published material into their social media strategies is QuillBot. You can recap and rephrase existing content using this AI social media tool to produce entirely new versions, which can help you produce new content for online publications and social media platforms. 

It is regarded as one of the finest rewriting tools available, and it works with any text processor, including Microsoft Word and Google Docs. QuillBot makes sure to pick out the most crucial details while still keeping the content’s context when reworking it. 

Key Features: 

  • Utilize previously published material on social media
  • Compatible with a variety of text tools and online browsers
  • When reworking, keep information from the original
  • Improvement of vocabulary

Price:  Based on consultation

7. Linkfluence

Linkfluence is an AI-based social media management tool that allows you to track and examine every one of your social media platforms. It also offers useful societal insights that aid in listener comprehension. Linkfluence uses the enormous quantity of data generated daily by social media users to accomplish these insights. 

Before setting smart goals, the AI social media tool also tracks the development of your brand’s online persona. It also forecasts and studies consumer trends. 

Key Features: 

  • examines and keeps track of social media networks
  • Analyze user-generated social media data
  • evaluates the development of brand value
  • logical goals for your company

Price:  Based on consultation

8. Pattern89

An AI social media tool called Pattern89 is made to handle ad management duties after an advertisement has been produced. These duties range widely and include money management, channel recommendations, and offer optimization. The tool’s suggestions are based on every element of the advertisement, including changes to expenditure and audience targeting. 

The dashboard for Pattern89 displays a variety of warnings and recommendations for how to increase the efficacy of the advertisement. The tool will show you how to make the required adjustments if you accept its recommendations. You can also decide to have the app implement these recommendations immediately. 

Key Features:

  • Ad management tasks
  • automatic and human recommendations
  • Alerts/ideas to increase the efficacy of advertisements
  • live ad tracking

Price:  Based on consultation

9. HelloWoofy

HelloWoofy is a cloud-based social media management tool that allows users to automate social media marketing for all kinds of companies. It provides a variety of useful tools, including content administration, intelligent scheduling, campaign management, and others. To build and plan campaigns on a weekly, biweekly, monthly, or custom period, use the AI social campaign scheduling tool. 

All of the major social media sites, including Twitter, Facebook, Instagram, and TikTok, are interoperable with HelloWoofy. 

Key Features:

  • Automated social network or blog entries
  • Set up articles for popular networks.
  • Put text from images into social media messages.
  • Automatically include interesting emoticons

Price: Starting from $99/year

10. Phrasee

Phrasee, the final AI social media tool on our list, specializes in designing, refining, and administering paid social ads. This procedure is carried out by the technology for Instagram and Facebook’s short-form advertising text. To assess the efficacy of each, data from previous marketing materials, including emails and social media text, is also used. 

Phrasee analyzes previous advertisements and determines which copy-related elements were either powerful or weak, allowing you to draft ad text and evaluate its efficacy. 

Key Features: 

  • develops, enhances, and oversees sponsored social advertising.
  • compatible with Instagram and Facebook
  • Analyzes text efficacy and assists in creating and testing effective advertisements

Price:  Based on consultation


In conclusion, social media has become vital to every modern business’s marketing strategy. The sheer volume of data generated by social media platforms makes it challenging for businesses to manually manage and extract valuable insights from it. However, with the advent of AI-powered social media marketing tools, businesses can now leverage the power of machine learning algorithms to gain deep insights into their target audience, create engaging content, and optimize their social media campaigns for better results. 

The top 10 AI tools mentioned in this article offer powerful capabilities such as sentiment analysis, chatbots, personalized messaging, and predictive analytics, making it easier than ever for businesses to reach and engage with their target audience. As the social media landscape continues to evolve, businesses that embrace AI-powered social media marketing tools will be able to stay ahead of the curve, drive better engagement and conversions, and achieve long-term success in 2023 and beyond.

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Magba Esther