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Beauty Marketing Agencies in 2023

Beauty marketing agencies are marketing corporations focusing solely on the beauty industry. They work with beauty brands of all sizes, from small to bigger beauty conglomerates. These marketing agencies aim to help beauty brands thrive by strategizing, developing, and executing marketing campaigns tailored to the beauty brand’s exact needs.

 

Beauty marketing agencies deeply understand the consumers of these brands as well as the psychology of buyers. They use this knowledge to develop marketing strategies to engage and convert these consumers into loyal shoppers of these beauty products. 

 

If you own a beauty brand, you should consult a marketing agency to help communicate with your customers and boost your sales. Working with a marketing agency is one of the best ways to achieve your marketing goals.

 

To help you make an informed decision, we have compiled a list of the top 8 beauty marketing agencies. The list contains services offered, price range, employee size, location, and past clients to give you a comprehensive overview of each agency. 

Let’s dig in! 

 

Check out the best Beauty marketing agencies  using our free Agency Matchmaker program. 

 

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The Media Captain
Notable Clients:Derm Warehouse, Cincy Favorites, SafeAuto, Amedisys, B-wear Sportswear Glasses.com

Key Services Provided:

Web Design, Online Advertising, Google Shopping, Pay-Per-Click, Social Media, Graphic Design, Email Marketing, eCommerce Marketing, B2B Marketing, and Online Reviews.
Price Above: $2,000
Location:Columbus
No. of Employees:11-50

What makes them different:

The Media Captain stands out from other beauty marketing firms. It is a digital agency with a lot of experience in skincare, cosmetics, and beauty marketing. 

They help brands grow their businesses from the ground up, whether they operate a salon or spa with a physical location or offer beauty services online. 

They have a thorough understanding of the beauty world and know what is necessary to succeed. With a successful track record across social media, content marketing, PPC, and SEO, the Media Captain is the agency you need to consider if you want to expand your beauty company.

Notable Clients:Harry's, Aveda, Walmart, The Honey Pot Company, Shiseido, and The Lip Bar.

Key Services Provided:

Brand Strategy & Development, Packaging Design, Ecommerce Strategy & Development, Website Design & Development, Marketing Campaigns & Content
Price Above: $2,000
Location:New York
No. of Employees:11-50

What makes them different:

SMAKK is a creative superpower with extensive knowledge in the beauty and wellness industry. They assist brands at the intersection of wellness and beauty in reaching new markets and fostering growth. 

Their team of professionals is aware of how the beauty business is constantly evolving and knows how to work within it to develop great campaigns. To generate original work, they constantly push themselves to think creatively and outside the box. 

They constantly work to forge deep connections with their companies’ customers, whether through creating a fresh brand identity or introducing a ground-breaking social media campaign.

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The Pull Agency
Notable Clients:Schwarzkopf, Symprove, Tangle Teezer, Vice Reversa, Allbeauty, Henkel

Key Services Provided:

Brand Strategy and Visual Identity, Social and Influencer Marketing, Mobile Apps, and Websites.
Price Above: $1,000
Location:United Kingdom
No. of Employees:11-50

What makes them different:

The Pull Agency was founded on the solid base of unlocking businesses’ latent potential and creating unique brand strategies that retain customers. They achieve this by embracing the unusual and rejecting the mundane, standing up for what is right, and providing game-changing solutions that positively change the course of their clients’ enterprises. 

This marketing agency has extensive knowledge of what it takes to succeed in this cutthroat sector as a leader in beauty marketing. 

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Cake Commerce
Notable Clients:Bella bliss®, Elegant Baby, Gemlux, SoftScience, Anatomie, Mon Ami, Fine Linen and Bath, Ópalens Beauty.

Key Services Provided:

eCommerce Consulting, Design, Loyalty Program, eCommerce Dashboards & Full Reporting, Influencer Marketing, Email Marketing, CRM Strategy, SEO, Paid Media Strategy, UX Strategy, and Social Marketing.
Price Above: $1,000
Location:United States
No. of Employees:11-50

What makes them different:

Cake Commerce is one of the beauty marketing agencies using the omnichannel approach to help brands achieve their marketing goals. 

This strategy includes using the latest marketing ad techniques to create engaging and interactive experiences that will increase traffic, and brand awareness, improve conversions, and increase sales which is the end goal of every business.

So, look no further if you’re looking for an agency with a refreshing mix of new technologies that can help boost your beauty brand. Cake Commerce is the one for you!

Notable Clients: Root&Bloom Skincare

Key Services Provided:

Brand Strategy, Product Development, Strategic Partnerships
Price Above: $3,000
Location:Los Angeles
No. of Employees:11-50

What makes them different:

Bleum is a marketing agency that focuses on building team members who understand the ethos of various beauty brands so they can draft and create unique ads that will drive the intended messages to the right audience. If your brand is looking for a beauty marketing agency with the right dose of creativity to bring its marketing vision to life, Bluem is your go-to agency.

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Wise Digital Partners
Notable Clients:Farms Fres Meals, Hoffman & Forde

Key Services Provided:

Digital Strategy, Brand Identity, Websites, SEO, Paid Search Ads, Paid Social Ads, Email Marketing, and Reputation Management
Price Above: $1,000
Location:San Diego
No. of Employees:11-50

What makes them different:

WISE Digital Partners is a beauty marketing agency that helps beauty businesses grow with various products and services. Their services include but are not limited to digital strategy, web design, SEO, and paid advertising management.

Their experts use the latest tools and technologies to get beauty brands the WAVE they need online and offline. Every digital marketing solution is tailored to specific clients’ needs. This is the one for you if you’re looking for a budget-friendly marketing agency! 

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Blue Wheel Media
Notable Clients:Tushy, Morrocanoil. Marley, T3

Key Services Provided:

Content creation, SEO, Amazon advertising.
Price Above: $1,000
Location:Birmingham, United States
No. of Employees:11-50

What makes them different:

Blue wheel is a leading beauty marketing agency that attracts beauty enthusiasts worldwide through organic marketing and retargeted ads with a blend of creativity to make beauty brands compete and sell out products.

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Top Influencer Marketing Agency
Notable Clients:Clove & Hallow, W Hotels, Acqua Panna, North Country, etc.

Key Services Provided:

Sponsored Posts, Influencer Gifting, Influencer Events, Influencer Product Launches, Influencer Content Production, Influencer Product Photography, Influencer Blog Posts, and Influencer Trips.
Price Above: $1,000
Location:New York
No. of Employees:51-200

What makes them different:

Top Influencer Marketing Agency assists beauty firms in using top beauty influencers to reach their target audience. Their skilled experts help beauty brands find the ideal match among their network of more than 100,000 beauty vloggers and bloggers. The organization has assisted numerous businesses in reaching millions of clients through social media initiatives. 

Top Influencer Marketing Agency has a database of international beauty influencers with a range of follower counts and engagement rates. Beauty brands can request specific influencers for their upcoming campaign. They collaborate with each influencer on messaging and creative direction.