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Video Marketing Strategy Plan [Free Worksheet]

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Credits to Britt Laeger

Marketing Manager at StoryTeller Media + Communications


Download worksheet here

The idea is to take the traditional Company Culture or About Us video shoot and try to maximize the number of videos that you can capture in a single session.

Here’s the basic idea:
STEP ONE: Overview Video – This includes 3 people (thought leaders or customers) that cover the 3 unique features (based on the EOS Traction model). The total time for this video would be 2-3 minutes.

STEP TWO: 3 Uniques Videos – By breaking each one of those uniques down and expanding on them, you can create shorter videos (less than a minute) that would be useful for deeper website pages, etc.

STEP THREE: Short Video Content – Have 1 or 2 of the people from your shoot answer an FAQ or speak on a topic that could be turned into a stand-alone video. These are great pieces for blogs or social media, etc.

Now your videographer can capture B-Roll Footage for all of these videos at one time when the topics are fresh in their mind.

This is just one way the framework could be used, but the general idea is rather than stopping when you’ve finished planning one video, leverage the fact that you have assembled all the necessary people in one room.

This has been used with 5 or 6 different companies, but always curious to hear how others are maximizing the video giant in their companies.

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Jonathan Saeidian
Chief Executive Officer at Brenton Way. We deliver growth exceptionally well from tailored outreach lead generation for B2B to PR campaign strategy for B2C.