Fraud Blocker

Best SEO Newsletters To Subscribe To

best seo newsletters

SEO newsletters keep you informed about the latest search engine developments, ensuring that you’re aware of SEO industry trends and changes.

Search engine optimization bullets and insiders serve as invaluable resources, directly delivering curated insights, expert tips, and industry updates to your inbox.

This article shares the 12 best SEO newsletters to subscribe to, each offering a unique perspective and a wealth of knowledge to help you navigate the dynamic landscape of SEO effectively. 

What are SEO Newsletters?

SEO newsletters are curated email publications that provide subscribers with valuable insights, updates, and tips related to search engine optimization. These newsletters are crafted by experts, agencies, or organizations specializing in digital marketing and SEO. 

Organic marketing newsletters serve as a reliable source of information, offering the latest trends, algorithm changes, best practices, and strategies to improve organic ranking on Google. 

Typically, SEO newsletters cover many topics, including algorithm updates, keyword research, content optimization, link building tactics, mobile optimization, and user experience enhancement. 

They aim to keep marketers, website owners, and SEO professionals informed and equipped with the knowledge needed to understand the competitive landscape of SEO, ultimately helping them drive organic traffic and achieve better website visibility.

What are the Advantages of SEO Marketing Newsletters?

SEO marketing newsletters offer several advantages to marketers, website owners, and SEO professionals:

  • Stay Updated: SEO newsletters provide timely updates on ranking algorithm changes, industry trends, and best practices in SEO, ensuring subscribers are aware of the latest developments in the field.
  • Expert Insights: They often feature expert insights, tips, and strategies shared by seasoned professionals, offering valuable advice and guidance to improve SEO efforts.
  • Curated Information: Newsletters curate relevant and important information, saving time by delivering distilled, actionable content directly to subscribers’ inboxes.
  • Educational Resources: They serve as educational resources, offering guides, case studies, and practical examples to help understand the top SEO strategies.
  • Networking Opportunities: Some newsletters include community forums or networking opportunities, allowing subscribers to connect, share experiences, and learn from one another.
  • Competitive Edge: Staying updated through newsletters provides a competitive edge by implementing the latest SEO tactics and staying ahead of competitors.
  • Increased ROI: By applying the knowledge gained from newsletters, businesses can see improved website visibility, organic traffic, and higher conversion rates, leading to a better return on investment (ROI).

Best SEO Newsletters 

Growth Virality SEO Newsletter

GrowthVirality’s SEO newsletter offers a dynamic platform for marketers and founders to level up their marketing game. With a thriving community of over 8,000+ professionals, it provides valuable insights and action-driven marketing tips. The newsletter also features growth hack articles and monthly job posts, making it a go-to resource for those looking to stay ahead in the SEO world. 

  • Author: Multiple authors contribute to the newsletter. 
  • Frequency: It is sent out bi-weekly. 
  • Subscribers: It has over 8,000 subscribers.

Moz Top 10

Moz’s Top 10 newsletter is a weekly roundup curated by Moz’s SEO experts. It distills critical SEO updates, industry trends, and actionable strategies into a concise collection. 

Covering algorithm changes, industry news, and practical tips, Moz’s newsletter in the SEO space ensures the reliability and relevance of the content. It’s a go-to resource for staying updated on the most crucial developments in SEO.

  • Author: Curated by Moz’s team of SEO experts.
  • Frequency: Weekly delivery.
  • Subscribers: Over 100,000 subscribers (estimated).

Search Engine Land

Known for its daily coverage of search engine industry news, Search Engine Land’s newsletter offers a comprehensive roundup of the latest updates, algorithm changes, and expert analyses. With insights from industry leaders, this daily newsletter provides practical advice and timely information, making it a valuable resource for SEO experts seeking in-depth coverage of the rapidly evolving search landscape.

  • Author: Compiled by various SEO professionals and contributors.
  • Frequency: Daily updates.
  • Subscribers: Over 150,000 subscribers (estimated).

Search Engine Journal

SEJ’s weekly newsletter offers a diverse mix of articles, guides, and expert insights across SEO, PPC, social media, and content marketing. Offering actionable strategies and tips for improving online visibility, it caters to a wide range of online marketing professionals seeking practical insights and best practices.

  • Author: Articles contributed by industry experts.
  • Frequency: Weekly delivery.
  • Subscribers: Over 200,000 subscribers (estimated).

Ahrefs Newsletter

Ahrefs’ bi-weekly newsletter offers useful SEO tips, case studies, and updates on their suite of tools. Focused on link building, keyword research, and content optimization, it provides valuable insights into leveraging Ahrefs’ functionalities effectively for SEO improvement.

  • Author: Ahrefs’ team of SEO experts and content creators.
  • Frequency: Bi-weekly updates.
  • Subscribers: Over 80,000 subscribers (estimated).

Backlinko Newsletter

Curated by Brian Dean, Backlinko’s monthly newsletter targets advanced SEO techniques, case studies, and actionable insights. Brian’s expertise in the SEO community ensures innovative strategies for boosting search rankings, making this newsletter a sought-after resource for SEO enthusiasts.

  • Author: Curated by Brian Dean, founder of Backlinko.
  • Frequency: Monthly delivery.
  • Subscribers: Over 50,000 subscribers (estimated).

Neil Patel’s SEO Newsletter

Neil Patel’s bi-weekly newsletter covers SEO, content marketing, and digital strategy. With practical advice backed by his extensive experience, it’s a valuable resource for marketers aiming to enhance their online presence.

  • Author: Neil Patel is a renowned marketer.
  • Frequency: Bi-weekly updates.
  • Subscribers: Over 300,000 subscribers (estimated).

SEMrush Blog Updates

SEMrush’s weekly newsletter delivers the latest trends, case studies, and updates on its suite of tools, spanning SEO, PPC, content marketing, and competitive analysis. It offers valuable insights for marketers seeking a holistic view of digital marketing trends.

  • Author: Various SEMrush experts and contributors.
  • Frequency: Weekly.
  • Subscribers: Over 250,000 subscribers (estimated).

Yoast SEO Newsletter

Yoast’s monthly SEO newsletter focuses on on-page optimization, technical SEO, and WordPress-related SEO tips. Catering particularly to WordPress users, it provides valuable insights for enhancing SEO strategies within the WordPress platform.

  • Author: Yoast’s team of SEO experts.
  • Frequency: Monthly.
  • Subscribers: Over 150,000 subscribers (estimated).

Content Marketing Institute (CMI) Newsletter

While not solely SEO-focused, CMI’s bi-weekly newsletter covers content marketing strategies that often intersect with SEO tactics. Offering insights into content marketing trends, audience engagement, and storytelling techniques, it provides a broader perspective on digital marketing strategies.

  • Author: Various content marketing experts and contributors.
  • Frequency: Bi-weekly.
  • Subscribers: Over 100,000 subscribers (estimated).

Google Webmaster Central Blog

Google’s Webmaster Central Blog doesn’t follow a traditional newsletter format but delivers crucial updates directly from the source. Covering algorithm changes, best practices, and webmaster guidelines, it’s an authoritative source for learning more on Google’s perspective and recommendations in SEO.

  • Author: Google’s Webmaster team.
  • Frequency: As needed.
  • Subscribers: Not available (no traditional subscription count).

Screaming Frog SEO Newsletter

Created by the Screaming Frog SEO Spider tool team, this monthly SEO newsletter focuses on technical SEO, site audits, and updates on the tool’s features. Catering to those interested in technical aspects of SEO, it offers valuable insights and updates for optimizing website performance and technical elements.

  • Author: The team behind the Screaming Frog SEO Spider tool.
  • Frequency: Monthly.
  • Subscribers: Over 40,000 subscribers (estimated).


These SEO newsletters, each authored by experts and industry leaders, are a gateway to staying informed, inspired, and ahead in the dynamic realm of search engine optimization. 

Subscribing to a few or all can be a game-changer, offering an arsenal of knowledge to navigate the evolving SEO landscape effectively.

Did you enjoy this article?

For more insights about email list-building, content marketing, and other advanced growth topics, consider signing up for our bi-weekly newsletter, where we share the latest tactics you can implement right away. 

Picture of Growth Virality
Growth Virality