The job of a social media marketer is challenging and handling several tasks can be time-consuming. Tasks like managing online communities and running ad campaigns require proper data analysis.
Social media analytics tools are real-saviors for social media consultants and brand strategists because they offer clear insights and accurate measurement of KPIs.
What Are Social Media Analytics Tools?
Social media analytics tools are software that helps you track and analyze how well your social media efforts are performing. These social media reporting software collect likes, shares, comments, and audience growth to show you a perfect picture of your SMM strategy.
Most popular SMM tools track:
- Engagement rates (likes, shares, comments)
- Follower growth and demographic details
- Post reach and impressions
- Click-through rates (CTR)
- Content performance metrics (best-performing posts)
- Audience sentiment (positive, negative, neutral)
- Conversion tracking (actions like purchases or sign-ups)
- Traffic sources (referral and direct traffic)
- Competitor comparison
- Campaign effectiveness and ROI
Who Should Use Social Media Analytics Tools?
Social media management tools are used by:
- Social Media Managers
- Digital Marketing Specialists
- Content Creators
- Brand Strategists
- Business Owners
- Marketing Analysts
- Ad Campaign Managers
- Public Relations Experts
- Social Media Influencers
Why Should You Use Social Media Analytics Tools?
Here are the primary reasons to use analytics tools for social media:
- Uncover high-value audiences to target your marketing efforts more effectively.
- Trace the customer journey to optimize the path to conversion.
- Refine your content strategy based on advanced performance metrics.
- Assess brand sentiment over time to adjust messaging and maintain a positive reputation.
- Gauge the impact of influencer partnerships on driving traffic and sales.
- Calculate social media ROI to determine the financial impact and justify marketing spend.
- Track real-time performance to swiftly respond to trends or issues.
- Compare performance against competitors to find gaps and opportunities for differentiation.
- Predict trends to anticipate future needs and adjust strategies proactively.
- Improve ad targeting by fine-tuning campaigns with detailed audience insights.
25 Top and Free Social Media Analytics Tools For Marketers
Google Analytics
Google Analytics is a zero-cost digital analytics software offered by Google that tracks your website and app performance in depth.
It stands out because of its insights for free, comprehensive, and user-friendly optimization of website performance and marketing strategy. Over 44 million websites use Google Analytics to track their performances. Google Analytics is known for its market leadership, advanced features, continuous improvement, and extensive integration.
| Top Features | – Lets you understand customer interaction throughout the buyer journey. – Offers real-time reporting with user acquisition and traffic acquisition reports. – Based on predictive modeling, you can analyze data to predict future user actions. – You can identify over and under-performing audiences with funnel reports. |
| Pros | – Offers cohort analysis to improve your marketing ROI. – You can easily explore customer lifetime value.Is free to use. – You can create key conversion paths to understand the entire customer journey to conversion. |
| Cons | – Offers data samples. – Is not very accurate. – Requires constant upgradation or else you might lose your data. |
| Pricing | Free to use |
Instagram Insights
Instagram Insights is a free Instagram analytical feature for business accounts or creator accounts that offer detailed metrics about stories, posts, and the overall performance of your account to enhance visibility and user engagement. It helps users to track metrics like engagement and reach to optimize their Instagram presence.
It eliminates the need of third parties by offering comprehensive and integrated analytics and provides decisions based on real time data and tracks the growth of your business. There are over 200 million business accounts advertising their services and products on Instagram.
| Top Features | – Gives you access to helpful metrics such as account’s reach, engaged accounts, total follower count, and the content you shared to make you understand your target audience better. – Helps you get the demographic information of your account reach. – Calculates the percentage of engaged users relative to the total number of accounts that saw your posts. – Tracks content interactions by breaking down the metrics by content type. |
| Pros | – Drives meaningful customer engagement and ROI by providing data driven strategies. – Organic instagram content creates a foundation for brand identity. – Is free to use.Lets you track results of your everyday activities. |
| Cons | – Provides limited date ranges.Available only on mobiles. – Lacks in depth information. – Analysis has to be performed manually. |
| Pricing | Free to use |
Pinterest Analytics
More than 400 million people around the world have a Pinterest account.
Pinterest Analytics is a free in-built instrument provided by Pinterest that gives insights into the platform’s performance. It tracks your content’s engagement with users with the help of metrics like impressions, saves, clicks, and engagement rates. It is helpful in content optimization, trend identification, performance tracking, and competitive advantage.
It offers visual search and discovery, audience insights and integration with Pinterest Ads. The tool is available for business accounts only.
| Top Features | – Helps you track important metrics such as pin clicks, saves, outbound clicks, profile visits, and audience engagement either for a specific pin or overall pinterest account. – Tracks monthly total audience rate. Helps gain deeper insight into the demographic makeup of the audience. – You can check the growth rate of your outbound clicks. |
| Pros | – Provides detailed analytics. – Helps in making better customized content. – Analyze and increase your web traffic. – Observes your conversions data. |
| Cons | – Not fully reliable and accurate. – Is only available for business accounts. – Does not update the stats regularly. |
| Pricing | Free to use |
LinkedIn Analytics
LinkedIn Analytics is majorly used by businesses, marketers, job seekers, and professionals which count over 900 million users.
The software includes metrics and insights related to profile activity, company performance page, and the impact of content shared on the platform. It is helpful in providing data driven decisions, improves engagement, and helps in better understanding of the target audience.
Profile analytics, company page analytics, content analysis, and campaign analysis are the key features of the tool. It is uniquely customized for professional networking and provides insights to career oriented content.
| Top Features | – Provides visual representation of engagement trends over time. – Refines targeting based on audience insights. – Optimize activity peaks for high traffic. – Helps in personalized content by segmenting your audience. |
| Pros | – Helps you track your content performance. – Measures ROI on paid campaigns by conversation tracking. – Grow your network efficiently. |
| Cons | – Limited key metrics. – Reports can be delayed up to two days. – It does not allow you to see data of more than one year. |
| Pricing | Free to use |
Hootsuite
Hootsuite is a social analytics and leads tracking platform that allows users to analyze multiple social media accounts like Meta, Instagram, Twitter, Pinterest, LinkedIn, and YouTube in one place. It is used and trusted by more than 18 million customers.
The tool allows users to schedule posts and track their performances based on the metrics such as impressions, engagement, content performance, click-through metrics, and competitor analysis.
It provides strategic insights, enhances engagement, and improves collaboration. It stands out because of its capability to manage all social media, scheduling, and social listening in a single dashboard place. It presents a user-friendly interface, strong analytics, and many integrations.
| Top Features | – Provides the analytics to see what exactly is working in your social strategy. – Has a unified social inbox to monitor all direct messages across social media at one place. – Helps you import and schedule reports on a weekly and monthly basis. – You can set up auto boost existing ad campaigns. |
| Pros | – It has an in-built artificial intelligence (AI) writing assistant to help craft social content. – Helps you grow your followers and improve reach with the help of the analytics. – The platform offers social listening and helps you stay engaged with your audience effectively. – Comparison against competitors and measure hundreds of metrics. |
| Cons | – Do not allow uploading large files. – The lower plan has limited reporting capabilities. – Designed for teams and enterprises-level customers and not for individuals or a small team. |
| Pricing | 30 days free trial.Starts from $99 per month for a single user. |
Meta Business Suite
Meta Business Suite is a full-scale social media management tool, developed by Meta, is a unified platform to help businesses use their social channels on FB and Instagram. It provides tools to manage posts, ads, and insights and focus on better engagement with the audience.
It is beneficial in achieving better content and ad management for more customer interaction by tracking metrics like page growth, content reach, user engagement, and ad performance.
| Top Features | – Allows you to access other Meta tools like Ads Manager, Commerce Manager, Business Settings from Meta Business Suite on desktop. – A/B test feature helps to run up to four versions of a single post to see which one is working best.Gives you the analytical report of both the platforms together to grow side by side. – Helps you focus on the important tasks with the help of the “to-do list” feature. |
| Pros | – Provides automated recommendations of when to publish content. – Recommends attractive personalized posts and stories based on your business type. – Helps you access the tools necessary to market your business. – Notifications are automatically prioritized. |
| Cons | – The platform is relatively complex to navigate. – Inconsistent updates disrupt the workflow. – Integration with third party tools is limited. |
| Pricing | Free to use |
Rival IQ
Rival IQ is a powerful and competitive platform which helps businesses and marketers to analyze their social media platform. It lets you track and benchmark your social media metrics and that of your competitors, thereby turning their insights into more effective social media strategies.
It is beneficial in cross platform analysis, alerts and recommendations, providing historical data, and customized reports.
| Top Features | – Allows you to compare your social media metrics like engagement metrics, content performance, audience metrics, social media metrics, competitive metrics, and many more with those of your competitors. – Highlights trends and opportunities required to improve your engagement on social media. – Helps in the audit of custom reports and complete your social data. – Identifies the total number of times your content has been displayed. |
| Pros | – Gives you real time alerts for significant changes in your social media performance. – Creates customized reports for your business focusing on most relevant metrics. – Provides historical data to analyze trends. |
| Cons | – Lacks in covering every niche or emerging social platforms. – New users might face the problem of feature complexity. – Relatively expensive than some other tools. |
| Pricing | 14 days free trial Starts from $239 per month |
Sprout Social
Sprout Social is an all-in-one social analytics platform that compiles data from all your online profiles and offers publishing, analytics, and engagement tools. More than 20,000 customers trust and use this platform.
It tracks your performance by metrics such as impressions, engagement metrics, content performance, content metrics, response metrics, social listening metrics, and custom reports. It helps in improving efficiency, customer engagement, team coordination, and provides strategic insights.
The tool is known for its comprehensive features, unified inbox, advanced analytics, and social listening capabilities.
| Top Features | – The smart inbox allows you to view and reply to all incoming messages. – Review management tools help businesses to stay updated about what customers are saying. – Tracks interaction with followers and customers with the help of in-built Customer Relationship Management (CRM). – Tracks conversations and trends related to your business by monitoring brand mentions, hashtags, and keywords. |
| Pros | – Increases the ability to keep existing customers and attract new ones. – Allows the user to assign daily tasks to themselves or others. – Provides detailed and customized reports offering deep insights. |
| Cons | – It is relatively more expensive than other tools. – More advanced features require a learning curve for users who are not familiar with such tools. – Social listening features are offered as an add on rather than being included in the plan. |
| Pricing | 30 days free trialStarts with $199 per user per month. |
SparkToro
Spark Toro is an audience intelligence tool that enables you to know your audience interest, demographics, and behavior better. It has helped more than 100,000 marketers to do audience research and helped them in improving engagement rates.
The tool offers audience insights, content discovery, influencer identification, engagement tracking, and competitor analysis. It is useful for content marketing and SEO professionals, PR professionals, and influencers.
| Top Features | – Conducts audience research and provides the marketer with demographics, behaviors, and text data. – Discovers trending keywords and questions audience search on Google. – Get contact information for publication and people to reach out for ads and partnerships. – Creates data backed personas. |
| Pros | – The platform gives you a clear view of your audience engagement online. – Allows users to create quick access lists of social profiles, websites, and podcasts and export it into .CSV files to improve efficiency. – Helps you to analyze the audience of your competitor to provide strategic insights into your marketing approach. – It has a user-friendly interface and is transparent about its data sources and methodology. |
| Cons | – Offers less comprehensive data in certain metrics like traffic metrics, conversion metrics, and ad metrics. – If you need real-time insights, freshness of data can be delayed. – Has less data for a very niche specific market or industry. |
| Pricing | Free to usePaid plan is also available starting from $38 per month. |
Facebook Insights
Facebook insights is a powerful tool by Meta which provides an analytical dashboard to track user behavior and their performance on your facebook business page. It gives detailed analytics to make data driven decisions, boost audience engagement, and maximize return on investment (ROI).
It allows in depth analysis, demographic information about audience, and insights that cover KPIs such as engagement rates, post reaches, and click-through rates. Over 2.989 billion people are active users of facebook and insights are designed for business accounts only to track their performance.
| Top Features | – Gives you the collection of data about what people did when they accessed your page. – Helps you analyze your audience better by providing the demographics and interest of your followers. – Exports your data into spreadsheets for further analysis or reporting. |
| Pros | – Gives in depth data of your page performance including metrics on reach, engagement, and audience demographics. – Allows to track performance of individual posts and ads. – Optimize time and content of your posts by insights on post reach and engagement for better performance. |
| Cons | – Page insight data available only on the pages with 100 and more likes. – Insights are limited to your own page so no comparison can be done with the competitors. – The user interface is complex and has a learning curve. – Metrics like engagement and reach may have delay in reporting. |
| Pricing | Free to use |
X (Twitter) Analytics
X Analytics is one of the top marketing analytics tools designed to help users track their performance and the impact of social media presence on the X platform. It provides a range of metrics to analyze the performance which includes tweet metrics, follower metrics, profile metrics, engagement breakdown, and campaign metrics.
| Top Features | – Provides detailed metrics on individual tweets, impressions, conversion, and campaign performance. – Allows to explore follower’s information such as their interest, demographics, and their activity on the platform. – Helps you to stay relevant by providing insights into trending topics and hashtags related to your content. – Lets you compare the performance of different tweets to evaluate the type of content for your target audience with the help of native comparison tools. |
| Pros | – Offers you to export your data for deeper analysis. – Measures the ROI on your twitter campaigns with the help of conversion tracking. – Allows event tracking to align your content with trending topics and events. – Tracks overtime performance to analyze long term progress. |
| Cons | – The range of metrics can be complex for new users or those who are unfamiliar with analytics. – Real time data is not available for some data like engagement, video metrics, and real time mentions. – Analytics are limited to X platform and miss out cross platform insights. |
| Pricing | Available for accounts with X premium |
HubSpot
HubSpot is a leading platform that provides all the software and resources you need to connect your marketing, sales, and customer service. Its social media publishing, lead tracing, and customizable reporting makes it unique and special. It has so far helped in market leadership, large user base, and award and recognition.
HubSpot’s integration of social media analytics provides a holistic view of marketing performance and ROI. Over 228,000 customers across 135 different countries use HubSpot to engage customers. It is a powerful choice for businesses to optimize their social media strategy.
| Top Features | – Uses CRM to create highly targeted ad campaigns and report valuable insights. – Allows prospects to book meetings directly on your calendar with integrated scheduling tools. – Provides created automated workflows to improve data accuracy. – Secures your data with standard Secure Sockets Layer (SSL) on all HubSpot-hosted content. |
| Pros | – Helps reach prospects at the right time by scheduling email delivery and follow ups. – Eliminate manual processes and focus on solving customer problems automatically. – Integrated Content Management System (CMS) eliminates the need for separate content management tools. – Offers scalability for businesses to support the process as needed. |
| Cons | – No early cancellations and their contracts are not flexible. – Email templates are complex to modify. – Advanced customer support might charge extra charges depending on the plan. – Limitations on data storage depending on the plan. |
| Pricing | Free to useStarts at $800 per month. |
Later
Later is a powerful social media management and marketing tool for planning, publishing, and analyzing their content. It tracks performance of various social media platforms including Facebook, Instagram, Twitter, and Pinterest with the help of metrics like visual content calendar, engagement, post performance, impression, growth metrics, and campaign performance.
Its instinctive drag and drop functionality simplifies the scheduling and makes it accessible for those with minimal tech experience. It provides detailed insights of post performance and improves their ROI. Also, its link.in bio tool helps users to generate more traffic. Over 8 million users and enterprises are the clients of the platform.
| Top Features | – Provides you with the insights for your best performing content and guides on the optimal time to post by tracking metrics like engagement, likes, clicks, and comments. – Allows you to bulk schedule and auto publish content for different post types like single image, video, or carousel posts.Includes a few AI tools to help in research and construction of your posts. – Bridges the gap between Instagram or Tiktok and your website with the help of Link in Bio tool. |
| Pros | – Offers a drag-and-place calendar interface making it easy for the users to plan and schedule posts visually. – Provides various team collaboration tools for simplification of team work and helps in content creation. |
| Cons | – Restrictions on number of posts and features on free plan. – Lacks more advanced metrics like in depth audience insights, ROI measure, engagement insights, and conversion tracking. – Customer support can be comparatively slow and less responsive. |
| Pricing | 14 days free trialStarts with $16.67 per month |
Agorapulse
Agorapulse is a social media measurement platform that tracks a variety of metrics which users can measure in their social media performances. These include engagement metrics, reach, audience growth, content performance, and content metrics.
The tool stands out of the crowd as it has in-depth reporting analysis which are highly customizable, enabling users to generate details, and specific niche brand reports. It has grown its customer base to more than 35000 customers across the globe.
| Top Features | – Provides detailed analytics on social media performance, engagement metrics, and audience insights. – Improves team collaboration with features such as roles, permissions, and internal notes. – Helps to schedule posts across various platforms such as Instagram, Twitter, Facebook, and Linkedin – Inbox Zero Communication helps in keeping the inbox clean and organized by categorizing, labeling, and tagging to organized messages. |
| Pros | – Allows users to manage multiple social media accounts, view urgent messages, respond directly to customers, and schedule posts in one place making social media more efficient. – Provides constant development and stays ahead of competitors. – Offers excellent customer support responding promptly to queries and issues. – Its clear interface makes it easy for the users to use its features. |
| Cons | – Not very in depth analysis.Issues related to website crashing and consuming a lot of RAM while uploading CSVs. – Face limitations in areas like Instagram stories and posting more than one photo on Instagram due to Instagram’s API limit. |
| Pricing | 30 days free trialStarts from $49 per month |
Talkwalker
Talkwalker is a comprehensive analytical tool which helps businesses of all sizes to track their online performance. It provides tools for social listening, engagement metrics, audience insights, competitive benchmarking, and visual analytics. Tracks and provides real time and in depth analysis.
The tool has advanced AI and machine learning capabilities enhancing its social listening and analytical features. It offers products including free tools, video recognition, AI engine, and command center.
| Top Features | – Measures brand performance and helps in building successful PR and content strategies. – Tracks real time mentions of your brand and keywords across social media platforms. – Offers image recognition and detect brand logos, products, and the images shared all across the social media. – Sets up an alert system for negative sentiments to respond quickly. |
| Pros | – Allows to compare performance with competitors and industry standards. – Provides audience demographics for better user engagement. – Helps in identifying the influencers interested in your brand. |
| Cons | – It may require additional effort to filter the data when a vast amount of data is collected. – Limitations in customizing certain features.Difficult for new users due to its complex features. |
| Pricing | Two free tools available: Talkwalker Alerts and Free Social Search.Plans available after signing in. |
Vista Social
Vista Social is a powerful social media advertising platform which manages, schedules, publishes, and engages customers to help businesses optimize their strategies. It tracks metrics such as engagement, impression, performance, growth, and competitor analysis. In this platform, users don’t need to switch multiple tools to handle parts of social media.
It specializes in features such as AI powered insights, unified inbox, customizable dashboards, and cross platform integration. The platform has 2.92 million social media connected, 4.91 million monthly published, and 826.1 billion post impressions generated.
| Top Features | – Offers tools for scheduling posts in advance such as posts scheduler, content calendar, auto post, time zones management, and content library. – Engagement tools for interacting with your audience to increase visibility, responsiveness and boost efficiency. – Tracks and analyzes reviews across the sites and provides a high level overview of performance of all connected profiles. – Tracks conversations around relevant topics to understand consumer and brand health. |
| Pros | – Understands and applies insights to your strategory such as revamp marketing, customer service, and product development using listening data. – Sort, filter, and create custom views to build a personalized approach to meet the needs of the organization. – Helps to drive real ROI with the help of its Employee Advocacy tool. – Built-in AI content writer to craft captions and content. |
| Cons | – Less detailed reporting features to specialized analytical tools. – Limited level of customizations for reports, analytics, and dashboards depending on the plan. – Users with a large volume of posts experience slow load times. |
| Pricing | Free to useStarts with $39 per month |
Squarelovin
Squarelovin is a content platform which offers the most efficient solutions to the businesses by helping you understand your audience, boost engagement, and increase conversion rates by creating content at scale. It provides insights and metrics which include content performance, follower analytics, posts scheduling insights, and competitor analysis.
It offers detailed analysis breakdown of performance and suggests improvement based on data trends. The USP of Squarelovin lies in its comprehensive analytics combined with actionable insights and user-friendly reporting.
| Top Features | – Tracks engagement metrics and detailed breakdowns of which post performs best. – Compare your performance against competitors to strengthen our marketing strategy. |
| Pros | – Helps you to gain demographics, interest, and location of your followers. – Exports data in various forms for instance PDF and Excel for easy sharing and analysis. – Easy to navigate dashboard allows people to have easy access. |
| Cons | – Lacks highly advanced analytics or extensive customization. – Occasional miscalculation in data accuracy. – Instagram-centric only and lacks analysis of other platforms. |
| Pricing | Free to use |
Vaizle
Vaizle is an intelligence platform that offers tools to businesses to surpass your competitors’ social media strategy. It provides metrics such as engagement metrics, growth metrics, content performance, campaign tracking, sentiment analysis and competitor analysis to track performance and analyze trends.
It uses AI to generate insights and predictive analysis to help users anticipate trends. It provides a unified view of performances across different social media platforms helping in cohesive strategy planning. 5000+ marketers trust and use Vaizle to simplify and achieve their goals.
| Top Features | – Provides followers demographics and tracks their engagement rates with the help of likes, shares, and comments. – Creates personalized dashboards focusing on specific metrics and KPIs. – Provides detailed analysis and the effectiveness of your content. – Measures ROI by cost analysis and performance metrics. |
| Pros | – Forecasts trends and insights with the help of AI. – Helps in comparing performances with the competitors and analyze market trends. – Easy to navigate interface which helps in simplifying data. |
| Cons | – Faces issues with data accuracy and synchronization. – Limitations in free and basic plan.Delays in integration with new platforms. |
| Pricing | Free to useStarts from $14 per month. |
Panoramiq Insights
Panoramiq Insights is a Hootsuite app which adds powerful Instagram analytics to your dashboard. The platform focuses on delivering data driven insights to help organizations understand their audience behavior and improve the overall engagement.
Panoramiq Insights differentiate itself as it has advanced AI driven analytics and customizable dashboards which offers historical data to predict future performance and trends.
| Top Features | – Helps in analyzing the number of followers and their demographics that helps in increasing visibility and reach. – Highlights the potential opportunities and risks in different scenarios and decisions on the strategy. – Analyze multiple problems from different angles to examine the underlying issues. |
| Pros | – Helps in saving the reports to PDF or CSV files. – Allows benchmarking with respect to industrial norms or past performances. – Assists in business strategies with market realities and organizational goals. |
| Cons | – Takes time to analyze and compile the data. – Require significant sources to gather, integrate, and process data from multiple sources which can be expensive. |
| Pricing | Free for Hootsuite Enterprise users.Starts from $8 per month. |
Channelview Insights
Channelview Insights is a Hootsuite app which adds powerful YouTube analytics to your dashboard that allows you to analyze and generate reports for your YouTube channels. It is a platform providing core analytics for views and engagement, audience insights, and support for multiple YouTube accounts. It helps the users in monitoring performance, strategy optimization, audience understanding, campaign evaluation, and competitive benchmarking.
Channelview Insights has a cross channel integration which allows users to track performances from a single dashboard and generate detailed and customized reports.
| Top Features | – Provides audience insights for demographics to analyze who is interacting with your content. – Analysis of your individual content performance including metrics such as click-through rates (CTR) and retention rates. – Informs you about the traffic sources like direct searches, referrals, or other social media platforms. – Details about the revenue insights, from where the revenue is being generated by breaking down ad types. |
| Pros | – Generates custom reports and dashboards.Allows immediate adjustment to your content strategies by providing you with near real-time data. – Tracks the growth trend of your channel overtime. – Gives details on the numbers of views, watch time and average view duration on your posts. |
| Cons | – Leads to misguided decisions because of misinterpretation of data. – Shares privacy concerns if the demographics are not handled properly. – Time consuming process of data analysis. |
| Pricing | Free for Hootsuite users.Starts with $8 per month. |
Buffer
Buffer is a social media management platform targeted for small businesses to help them schedule posts, analyze results, and engage customers. It also provide a variety of metrics to track channel’s performance on Instagram, Facebook, Twitter, LinkedIn, and Pinterest. These include engagement metrics, reach, click-through rates, followers growth, and post performance.
That is because this growth tool allows you to schedule posts in advance so that even when you aren’t actively managing accounts, your content will be published. It earned praise for its ease of use, effectiveness, and in depth insights.
| Top Features | – The slots feature helps people to set time slots in advance and allows you to right click on a post and upload it. – Provides detailed analysis on post performance including the metrics such as likes, shares, comments, engagement rates, and audience demographics. – Helps users to plan, organize, and adjust their social media posting schedules with the help of calendar view. – Pablo helps you create images and schedule the image to social media after setting it according to your social media. |
| Pros | – Supports team collaboration with features like role-based access, approval workflows, and internal notes. – Pricing is very flexible. |
| Cons | – Limits the features on lower plan,Instagram and Pinterest features are very basic. – No built in social listening.Needs to supplement with other tools as it is not a complete tool. |
| Pricing | Free to useStarts with $5 monthly. |
Tweetdeck
Tweetdeck is a measurement tool designed exclusively for Twitter which allows users to manage their Twitter accounts, track real time conversions, and organize their accounts more efficiently. It offers advanced search capabilities that can filter tweets by specific keywords, hashtags, lists, or user accounts.
It is fully integrated with the Twitter API to ensure reliable performances, and access to all features. The tool is used by those who need to track complex conversions, real time updates, insights into audience behavior, and engagement trends. Over 25 million people across the world are using the platform.
| Top Features | – Customizable column layout helps users to create and arrange columns to display various activities such as timelines, mentions, direct messages, and trending topics. – Offers information about the specific keyword and hashtag by using advanced search and filtering capabilities. – Schedules tweets in advance, automates tasks, and optimizes social media presence. – Tracks the performance of tweets and engagement metrics. |
| Pros | – Provides real-time updates on Twitter conversions. – Allows users to handle multiple Twitter accounts enabling users to switch between the profiles effortlessly. |
| Cons | – Lacks in depth analysis to other Twitter analytical tools. – Focuses solely on Twitter and lacks the attention to any other social media platform. – Occasional bugs and glitches during the time of high traffics. |
| Pricing | Available for X premium accounts |
Google Trends
Google Trends is a useful tool developed by Google that shows the frequency of a given keyword over a given period of time. The metrics in the tool includes search volume index, interest over time, interest by region, related queries, and trending searches.
It is used to analyze trend identification, seasonality insights, content relevance, regional insights, and competitive analysis. It is well known for its real time and historic data, and customizable timeframes.
| Top Features | – Allows you to see the popularity of a term with geographical breakdown by country, region, or city. – Adjusts the time range of the data to view trends of different periods.Informs keyword strategies for Google Ads which help users optimize their campaigns based on search interest. – Identifies seasonal variations in search behavior to keep updated on recurring trends. |
| Pros | – Updates real time insights on search trends allowing to stay updated on emerging topics. – Extracts data into CSV file for further analysis. – Makes it easy to understand the analysis with an organized format. |
| Cons | – Difficult at first in reading and interpreting data. – Lacks detailed demographic data which can limit who is searching on what topic. – Lacks in competitive insights. |
| Pricing | Free to use |
BuzzSumo
BuzzSumo is a content research and social media analytics tool that helps writers, marketers, and SEO professionals to create engaging content and drive traffic. It helps in content discovery, performance analytics, influencers identification, and trend tracking. It offers insight into engagement performance through finding trends, tracking engagement, or analyzing competitors on different social media platforms.
BuzzSumo offers detailed analysis of performance which goes beyond the basic analysis and provides real time data.
| Top Features | – Views most shared content across various platforms. – Performs content analysis by tracking engagement metrics which include shares, likes, and comments. – Generates content ideas based on performance insights and plans your content calendar. – Helps to see trends over time by filtering content according to date ranges. |
| Pros | – Offers the ability to stay updated on important developments and sets up alerts for new contents, brand mentions, or competitors activity. – Monitor your competitors’ performance and strategies to help you strategies better. – Provides a user friendly interface and is easy to navigate. |
| Cons | – Limits the amount of data in the free version and lower plans. – Depends on the third party sources which might not always be complete or correct. – Occasional inaccuracies in the data provided impacting the reliability of insights. |
| Pricing | 30 days free trialStarts from $199 per month. |
Klear
Klear is a social media influencer marketing and analytics platform to help brands identify, engage with, and manage influencers. It provides insights into campaign effectiveness, audience demographics, and influencers metrics. The metrics include influencer engagement, authenticity, campaign performance, audience demographics, and content analysis.
It offers a very large database of influencers to make it easy for brands to find the right partner, detailed analytics, and in depth insights. The customer relationship management (CRM) helps users to track their interaction with the influencers. Over 150 companies have started using Klear as a monitoring tool.
| Top Features | – Provides tools to search and analyze influencers on social media platforms based on criteria such as industry, location, and audience. – Enables users to track their influencer marketing campaigns that includes setting up campaigns and tracking progress. – Measures ROI with the help of metrics such as audience insights, engagement analysis, and cost analysis. – Monitors brand mentions and track relevant conversations with the help of social listening. |
| Pros | – Detailed search filters based on niche, location, audience demographics, and engagement rates. – In depth analysis on influencer’s performance and content effectiveness. – User friendly interface with easy navigation. – Integrate with multiple social media platforms to obtain a holistic view of activities. |
| Cons | – Concerns about accuracy and timeliness of data. – Less satisfactory customer support and slow responses. – Limitations of features on lower plans. |
| Pricing | 14 days free trialPlans available after signing in. |
Iconosquare
Iconosquare is an advanced analytics and reporting software that focuses primarily on Instagram and Facebook. It is used to track social media performances, optimize engagement strategies, and manage content.
The platform is useful in providing in depth analysis, time saving tools, competitors insights, and a user friendly interface.
| Top Features | – Provides in depth analysis on the metrics like engagement, reach, and follower growth. – Provides a demographic audience insights including age, gender, location, and interest. – Tracks relevant hashtags and keywords and shows you the most relevant analytics. |
| Pros | – Compare your performance with competitors to identify strength and areas of improvement. – Offers visual representation of data like engagement to simplify trends. – Lets you schedule an automated public report to keep track of your competitors. |
| Cons | – Has limitations on the features of the free version. – Faces challenges with customer support responsiveness. – Focuses only on Facebook and Instagram and lacks other platforms. |
| Pricing | 14 days free trialStarts from $49 per month. |
Keyhole
Keyhole is a social media insights software to track hashtags and keywords. It also provides real time analysis, campaign tracking, competitive analysis, and visual reports.
The platform is useful because of its advanced tracking capabilities, real time analysis, and customizable dashboards across multiple social medias.
| Top Features | – Tracks the activity of campaigns, mentions, hashtags, keywords, and accounts in real time. – Measures key performance indicators (KPIs) such as engagement rates, reach, impressions, and follower growth across various platforms. – Notifies you when the engagement rate with your research term increases. |
| Pros | – Shares the real time dashboard with colleagues and clients by sending them page URLs. – Customize reports to visualize data and insights and can be exported in formats like PDF or CSV. – User friendly interface makes it easy for users to navigate. – Access historical data to track trends and long term performances. |
| Cons | – Limitations of features in the low plans. – Limited integration with other tools which can affect work efficiency. – Limited assistant and delay in customer support. |
| Pricing | 14 days free trialStarts from $157.5 per month. |
