Email remains one of the hottest lead-gen channels for email campaign managers and advertising specialists. The primary advantages of building an email list and conducting email outreach are ease of use and cost-effectiveness.
Early-stage startups and new-age businesses can easily set up an email campaign without having to invest a lot and begin acquiring new clients.
Email marketing offers an excellent ROI for all kinds of businesses. Let’s reveal the top email ROI stats by examining the latest 2024 data.
Email Marketing ROI: The Best Picks
- Email offers an ROI of $36 for every dollar spent.
- Automated emails can boost revenue by 320% more than manual ones and achieve 180% higher conversion rates.
- Segmenting email lists can lead to a 760% increase in ROI.
- Personalized subject lines with your first name can improve open rates by 26%, and tailored content can raise revenue by up to 760%.
- 81% of B2B marketers favor email newsletters as their primary B2B inbound marketing strategy.
- Tuesdays are the best days for sending marketing emails, while Sundays are less effective.
- A/B testing can result in a return of $48 per dollar spent, compared to $35 without testing.
- Retail and ecommerce see the highest ROI from email marketing, averaging $45 per dollar.
- Email marketing revenue is projected to exceed $17 billion by 2027, underscoring its strong performance.
Latest Email Marketing ROI Stats
- 59% of marketers agree that email promotion impacts their marketing decisions. (Forbes)
- Retail and electronic commerce enterprises see a superior return on investment from their email engagement practices, earning an average of $45 for every $1 spent. (Tidio)
- The average CTR for an email advertising campaign is 1.4%. (Forbes)
- 70% of email campaign specialists assess the effectiveness of their email campaigns by monitoring click-through rates. Similarly, 60% of email marketing practitioners evaluate success based on conversion rates. (Moosend)
- If you segment your email campaigns, your ROI jumps to 760%. (Campaign Monitor)
- Among all the digital marketing channels, email has the highest ROI with 67%. (Smart Insights)
- 70% of marketers can’t measure the investment returns on their email marketing efforts. (Litmus)
- Over 330 billion email messages are sent and received each day. (99 Firms)
- A review of U.S. vendors discovered a yearly income of $6.86 per subscribed account. (Backlinko)
- The ROI for emails that are reviewed before sending is 25% higher compared to those that are sent without review. (Centagon)
- B2B and B2C companies that master A/B testing in their email programs see an outstanding return of $48 for each dollar spent. Firms that do not leverage multivariate testing only get a $35 ROI. (Backlinko)
- In 2023, email promotion as a growth marketing channel surpassed banner ads and SMS marketing by 108%. (OptinMonster)
- Email marketing is a top channel driving revenue growth for 31% of B2B and 19% of B2C companies. (Tidio)
- Automated emails achieve conversion rates 180% greater than batch emails. (Campaign Monitor)
- Email bulletins and newsletters are the most popular form of content promotion, utilized by 81% of B2B marketers. (Mailmodo)
- Email marketing achieves approximately 174% more conversions than social media platforms. (Campaign Monitor)
- Global revenue from email marketing is projected to hit $17.9 billion by 2027. (Statista)
- 98% of Millennials and Generation X prioritize email over other communication methods. (Statista)
- 60% of shoppers said they bought something after receiving a marketing email. (OptinMonster)
- 87% of companies believe email marketing is key to their business success. (HubSpot)
- You can achieve more than 750% increase in revenue by personalizing your emails. (Techjury)
- 22% of all email marketing messages are opened within the initial hour after delivery. (GetResponse)
- Email promotions attract 40 times more clients than Meta and X.com together. (Sender)
- 78.3% of marketers reported that email marketing was their most effective channel in 2022. (BloggingWizard)
- Retail, ecommerce, and consumer goods industries achieve the highest ROI, with $45 ROI, followed by marketing and PR at $42. Software and technology come third at $36, while media, publishing events, sports, and entertainment are fourth at $32. (Sender)
- Emails targeting abandoned carts result in three times the conversion rate compared to other automated messages. (Sender)
- Gmail is the top email service, boasting 1.8 billion active users globally. (TechReport)
- The average email ROI is 122%, which is four times greater than the ROI from any other digital marketing medium. (Porch)
- 60% of B2B marketers agree that promotional email campaigns deliver the greatest return on investment. (Centagon)
- Shoppers who buy products via email spend 138% more than those who don’t get email promotions. (Porch)
- Revenue from email advertising will reach more than $17 billion by 2027. (Statista)
- Sundays are the worst for sending marketing emails, while Tuesdays work the best. (HubSpot)
- Among all marketers, 87% intend to allocate additional funds to their email marketing budgets. (Porch)
- Click-through rates improve by ten times when emails are sent with precise timing. (MoEngage)
- Almost 100% of businesses utilize the Sender Policy Framework (SPF) for email authentication. (BloggingWizard)
- Campaigns adapted to the customer lifecycle achieve a 51% increase in email open rates. (MoEngage)
- 4.2 billion were active email users in 2022. In 2026, the number of email participants is expected to exceed 4.7 billion. (ConstantContact)
- Automation is used by 87% of B2C marketers in their email acquisition strategies. (Sender)
- For 200 million emails sent by Constant Contact customers, the average open rate was 34.51%, the click rate averaged 1.33%, and the bounce rate was 10.28%. (ConstantContact)
- Video content in your emails can boost click-through rates (CTR) by 300%. (Mailjet)
- Newsletter leads are among the types of emails marketers send to attract consumers, with 81% sharing, followed by welcome emails, with 79%. Product emails come third at 75%, while sales or promotional email messages are placed comfortably in the fourth position with a 72% share. (ConstantContact)
- Email audiences appreciate consistency, with 51% of consumers preferring to receive emails every week. (Mailjet)
- 28.7% of people reported assessing the effectiveness of their email signature marketing campaigns. The primary key performance indicators used for evaluation are click-through rates, impressions, and email volume. (Newoldstamp)
- In the U.S., UK, France, Germany, and Spain, 75.4% of consumers selected email as their preferred method for receiving brand promotional offers. (Mailjet)
- Nearly 81% of small businesses utilize email marketing to attract customers, while 80% leverage it for customer retention. (Mailercloud)
- Transactional emails see eight times more opens and clicks than other email types. Also, it generates up to six times more revenue. (Cognism)
- Nearly 50% of all consumers like to receive high-end promotional emails from their favorite brands. Click-through rates can increase 300% when these emails feature interactive content or videos. (Mailercloud)
- The standard email marketing campaign bounce rate stands at 10.4%. (Forbes)
- 83% of customers are willing to provide their data in exchange for personalized experiences. (Forbes)
- The majority of email outreach coordinators focus on common metrics such as email opens (98.9%), clicks (98.9%), and bounces (92.5%). (Influencer Marketing Hub)
- As of April 2022, a study from Email Tool Tester found that the average email deliverability rate across multiple marketing platforms was 84.2%, reflecting a 4.7% decline than before. (Email Tool Tester)
- ActiveCampaign has the highest email deliverability rate among all the email tool providers, with over 93% delivery rate, followed by MailterLite at 92.7% and Mailchimp at 92.6%. (Email Tool Tester)
- 75% of B2B marketers employ email marketing software as a content marketing instrument, following analytics tools and social media. (Influencer Marketing Hub)
- In 2023, the optimal times for sending emails across various industries were 10:00 AM and 3:30 PM. (Business2Community)
- Sending three abandoned cart emails results in a 69% increase in orders compared to sending just one email. (Cognism)
- 25% of email promotion experts find calculating email ROI and performance as one of the top three difficulties in email outreach. (Business2Community)
- Email growth specialists who use moving images and animated visuals in emails offer an ROI of 37:1. Digital mail strategy professionals who never use animated graphics achieve an ROI of 18:1. (Business2Community)
- 59% of Millennials and 67% of Gen Z use their smartphones and other handheld devices to check email messages. (G2)
- The native email app on Apple iPhones leads in market share, with Gmail coming in second. (G2)
- Email is the main source of Return on Investment (ROI) for 59% of marketers. (Cognism)
- Customizing subject lines boosts email open rates by 26%. (G2)
- Automation is utilized by 87% of B2C marketers in their email marketing strategies. (G2)
- 1.7 billion individuals access their emails via mobile phones. (TechReport)
- Almost 50% of email senders believe email primarily supports content marketing efforts. (BloggingWizard)
- 90% of email users are between the ages of 25 and 34. (TechReport)
- On average, an individual handles 121 business emails daily. (Finances Online)
- Emails responded to from smartphones are 60% shorter than those replied to from desktop computers. (TechReport)
FAQs
What is the average ROI for email marketing?
Email offers a top-notch ROI between $36 to $42 for each dollar spent.
However, email ROI differs from industry to industry. Tourism leads with the highest ROI, averaging $53 per dollar spent, followed by media at $45 per dollar, retail at $43, marketing and
advertising at $42, and software at $40.
How does email marketing ROI compare to other digital marketing channels?
Email offers the top ROI, followed by people-first SEO, EEAT-friendly content marketing, and ROI-driven PPC advertising. The bottom three are social media promotion, offline marketing, and affiliate advertising.
What impact does A/B testing have on email marketing ROI?
A/B testing meaningfully raises the ROI of email campaigns. B2B and B2C companies that regularly use comparative testing get $48 for every dollar spent. Those firms who do not implement multivariate testing receive an ROI of $35.
How does email marketing perform compared to banner ads and SMS?
Email marketing generally outperforms banner ads in several key metrics. Emails have higher open and click-through rates, allowing personalized communication with your ideal customer persona.
Also, email and SMS marketing each have distinct advantages. Email offers rich content and detailed communication, ideal for nurturing leads and building long-term relationships. In contrast, SMS delivers immediate, concise messages with higher open rates, perfect for urgent updates and quick engagement.
What is the projected revenue from email marketing by 2027?
By 2027, email marketing will generate substantial revenue, reaching approximately USD 17.9 billion. This surge is driven by advances in personalization, automation, and AI, which enhance targeting and engagement.
