Fraud Blocker

Using humor to sell

From “Hmm,” “Haha,” and “Here’s the cash,”

A fantastic component of narrative marketing is humor.

It aids in conveying challenging messages.

*Source: Laughing All the Way to the Bank, Harvard Business Review.

Look at this ad:


Your 15-year old son  ASPIRINA 

Your 45-year old son  CafiASPIRINA

Without their having to explain what aspirin is, you would understand it on your own.

So why not attempt explaining anything using comedy to your audience if you have a difficult concept to convey?

Tips on selling with humor:

  • Make it comprehensible.
  • Keep it brief.
  • Use different phrases and imagery.


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