From “Hmm,” “Haha,” and “Here’s the cash,”
A fantastic component of narrative marketing is humor.
It aids in conveying challenging messages.
*Source: Laughing All the Way to the Bank, Harvard Business Review.
Look at this ad:
“DAD CAN I BORROW SOME MONEY?”
Your 15-year old son ASPIRINA
Your 45-year old son CafiASPIRINA
Without their having to explain what aspirin is, you would understand it on your own.
So why not attempt explaining anything using comedy to your audience if you have a difficult concept to convey?
Tips on selling with humor:
- Make it comprehensible.
- Keep it brief.
- Use different phrases and imagery.