Do I have certain objectives?
When dealing with an agency, you must be clear about your goals for your social media presence.
You must convey this so that we can tell you if it is feasible for your company, the approach to be employed, the time period for results, and how much it will all cost you.
When do I need the results?
Organic social media marketing is a time-consuming, top-of-funnel marketing effort. You will not notice rapid benefits, especially if your brand is new. It might take six, twelve, or even eighteen months to see a ROI that can be linked to income. Intangible outcomes, such as improved brand awareness, might be expected.
A paid plan could be the ideal option if you have a deadline for outcomes, such as wanting to achieve sales by a specific day. However, you must realize that a sponsored plan could not produce the outcomes you are hoping for in the absence of a strong organic presence or established brand value.
What is my budget?
The amount of results you may buy will depend on your budget.
A sponsored plan for the more immediate, bottom-of-the-funnel material that encourages action would be great, along with a long-term budget to support an organic presence.
However, in practice, you must make the most of your financial resources, and an agency should be up with you regarding the return on your investment.