To reach their target population and market their goods and services, companies are turning more and more to influencer marketing. Businesses can reach their interested communities, raise brand recognition, and boost sales by collaborating with influencers. To find the appropriate influencers, design successful campaigns, and gauge their impact can be difficult for companies as the influencer marketing environment becomes more congested. 

The tools that companies need to optimize their influencer marketing efforts, find the appropriate influencers, and get better outcomes are what AI-powered influencer marketing tools offer. In this article, we will examine the top ten influencer marketing tools driven by AI that companies can use to boost their success in 2023. 

A variety of features, including influencer discovery, audience targeting, content production, and marketing optimization, are available with these tools. Examining the top 10 AI-powered influencer marketing tools will help us better understand how, in 2023, businesses can use these tools to increase campaign interaction, sales, and ROI.

1. OpenSponsorship

With the aid of the influencer marketing tool OpenSponsorship, companies can collaborate with athletes to develop and distribute programs. Administrators can submit proposals, exchange custom inquiries with athletes, and handle deals from a single dashboard thanks to the platform. 

Through athlete profiles, administrators can learn more about supporter trends, social media hobbies, endorsements, and other demographic data. In biweekly meetings, OpenSponsorship enables organizations and athletes to discuss marketing plans. Supervisors can also monitor and evaluate the rate of interest (ROI) from various initiatives using a single dashboard. 

With the aid of OpenSponsorship, participants can handle payments, create invoices, and email players and teams. Pricing is dependent on monthly memberships, and customer assistance is offered through chat, email, and the knowledge base. 

Key Features

• Campaigns
• Search
• Social Insights
• Send Campaign Invites Directly to Athletes
• Messages
• Application Review

Price: Free

Starting from $499/month

2. Embold

The Calgary, Alberta-based company Embold links companies seeking to engage their followers online with social media influencers. With what the seller describes as high interaction and advertiser favorable content, Embold offers a filtered network of micro influencers in locations across Canada. To enable the platform to operate data-driven campaigns, Embold gathers social media analytics about user demographics and hobbies, as well as region and age groups. This market provides regular influencers the chance to monetize their social media following and gives businesses a successful way to connect with their target audience online.

Key Features

• Debugging.
• Testing Administration.
• Software development.
• Access Management. 
• Collaboration.

Internet Developmentgives you resources to build online apps.

Price: Starting from £4.99/month

3. Circlewise

A relationship management tool called Circlewise is used to develop, expand, and oversee internal associate programs. Through a performance-based platform, it links companies to advertiser-managed partner programs, enabling them to communicate and transact with affiliates directly. The platform offers payments, administration, and assistance for publisher employment. 

Through a self-service dashboard, it gives businesses complete control over their marketing initiatives. Offers can be made, edited, stopped, and watched at any moment. The publication payment process is managed by Circlewise support staff, who also developed a transaction validation service that does not require the creation of receipts.

Key Features

• Digital Analytics.
• Event Management.
• Demand Generation.
• Content Marketing.
• Customer Data Platform (CDP)
• Conversion Rate Optimization.
• Email Marketing.
• Account-Based Marketing.

Price: Starting from $59/month

4. Target Circle

Through its marketplace and partner marketing software, Target Circle assists users in expanding their businesses. Users of the application can centrally automate, administer, and expand all of their relationships. The software’s built-in functionality makes it simple and easy to start and transfer affiliate partner programs. Users receive completely customized interfaces, partner registration and login sites, comprehensive account settings, and configurable preferences. With all the features, users and their partners have a platform that is specifically designed to increase their brand recognition and devotion. 

Target Circle’s API-based platform enables users to create unique features, seamless connections, and flexible automation. The automation tools and intelligent audience builder offered by the affiliate marketing software enable users to grow their deals automatically while meeting revenue goals for each and every partner. With the help of the application, users can establish a central center for all of their affiliates, apps, clients, influencers, and media partners. By linking to tens of thousands of pre-integrated Marketplace partners, they can also expand their influence.

Key Features

• Income of 1%. When you purchase, you can earn 1% 1 to spend at Target later or keep saving 5% 2 with the RedCardTM.
• Numerous transactions. Get access to special offers on products and companies you adore.
• Birthday present. You can receive 5% off of one transaction on your birthday.

• Votes from the public favor Target Circle Partnerships.

Price: Starting from $199/month

5. InGo

A tool for referral marketing called InGo assists businesses in generating prospects. Campaigns can be created by users to increase interest in their event, material, white paper, etc. Their audience can interact with one another, see who visits events or views their material, and invite their contacts. Users of InGo can expand their communities while increasing marketing ROI.

Key Features

• Registration Management
• Contact Management
• Content Management
• Automated Publishing
• Keyword Filtering
• Conversion Tracking
• Social Promotion

Price: Starting from $1000/month

6. Pitchbox

You could design a campaign to target leaders or to refocus your efforts on spreading your content on websites like blogs and news sites.

Pitchbox will search the internet using a few keywords and return outreach possibilities with contact information and authoritative credentials.

The tool’s chance counter will be available to you when you begin reaching out to assist you in monitoring your progress. The brilliance of Pitchbox is the ability to conduct study without closing the application.

You can create email templates in Pitchbox to deliver to potential prospects. Like MailChimp and similar services, you can alter details like the recipient’s name and business.

From there, you can make more models for subsequent correspondence. For instance, after your initial outreach effort, you can send a follow-up email a week later, followed by a “final attempt” email at a later, planned time.

Key Features

• Broken link discovery.
• Contact database. 
• Link Monitoring. 
• Pipeline.
• Chasebox and ChaseUp. 
• Campaign. ‍
• Unmatched emails. 
• Multi-campaign. 

Price: Starting from $195/month

7. Storyclash

Using Storyclash, your influencer marketing platform, you can find producers who are brand-fit based on their content rather than arbitrary measures. Follow their output and examine it across all platforms, including Stories.

Key Features

• Value for money.
• Customer support.
• Likelihood to recommend 10/10.
• Features.
• Ease of use.

Price: Starting from £599/month

8. Buyapowa

Buyapowa is a business advocacy solution that offers a variety of tools for reference marketing programs for any brand or company. It offers a scalable recommendation tool appropriate for all sectors of the economy. The program is made to assist businesses in finding advocates, such as staff members, clients, promoters, leaders, and others. Any language and money can be used on the app. It can be integrated with already-existing programs, webpages, and applications. Buyapowa has omni channel capability and can be used to manage various advocacy initiatives. Other capabilities include single sign-on, numerous trip streams, email automation, SMS reminders, and referral progress tracking.

Key Features

• Ambassador & influencer programs.
• Referral program.
• Brand Partners.
• Customer experience.
• AFFILIATE programs.
• Automated Reward Distribution.

Price: Based on consultation

9. Grin

Grin combines your e-commerce platform with everything you already know you want from an influencer marketing platform, unleashing features you didn’t realize you required. Giving away goods, keeping track of sales referrals, and identifying influencers within your own client base all expand the usefulness of a product that already has a lot to offer.

Key Features

• Payments.
• Product Seeding.
• Relationship Management.
• Reporting & Analytics.
• Discover & Recruit.
• Content Management.

Price: Starting from $2125/month

10. Trend

With the aid of Trend, social media influencers can better handle their content creation and marketing efforts, increasing the value of their brands across all platforms. It has a central dashboard where users can view, accept, and refuse applications submitted by pertinent peers. 

Trend enables businesses to work with influencers to create expert content that can be used for ads, websites, and social media accounts. It allows users to see real-time views into articles, including important stats like likes, remarks, and impressions. Users can also design ads for events, product debuts, and brand recognition to boost online sales and interaction.

Key Features

• Campaign Scheduling
• Campaign Planning
• Campaign Management
• Approval Process Control
• Campaign Analytics
• CRM
• Advertising Management
• Activity Dashboard

Price: Starting from $100/month

Final Thought

In conclusion, Influencer marketing has become a crucial component of modern digital marketing strategies. 

The growing importance of Influencer Marketing has resulted in an increasing demand for AI tools that can provide businesses with valuable insights and help them manage their influencer campaigns effectively. 

The top 10 AI tools mentioned in this article offer powerful capabilities such as identifying the right influencers for a campaign, managing the content creation process, and tracking the campaign’s success. By leveraging these tools, businesses can streamline their influencer marketing efforts and achieve better results. As the Influencer Marketing industry continues to grow, businesses that adopt AI-powered tools will have a distinct advantage over their competitors and be well-positioned to succeed in 2023 and beyond.