The fomo buy
Customers see others participating and do not want to be left out.
What to make:
Upload screenshots of “I’m in” or “I joined!” messages, images of alerts you receive when people buy anything, a sticky note with the names of pupils who have joined, a graphic that new customers may share to their narrative after purchasing + tagging you.
The social proof buy:
When a consumer sees another person’s outcome, transformation, or review, he or she wishes to have the same or comparable experience.
What to make:
Share your tales’ testimonies, changes, and outcomes in a spotlight. Spread the word about WINS on WINS on WINS. Everything should be celebrated.
On days when I provide testimonies about my story, I notice a spike in sales for that deal.
The in-the-know buy
The consumer want to be informed. They see you as an authoritative figure and have faith in you. They want a piece of your brain (expertise), to know what you know, as well as the lessons you’ve learned and the obstacles you’ve conquered.
What to make:
Share your opinions, your narrative, and snippets of instruction in your niche.
The urgency buy:
The client notices that a deal is expiring, that the price is increasing, that the bonus is no longer available, and so on.
What to make:
Share countdown timers for when something is coming to an end, make unique benefits for a limited period, have flash sales, and make restricted slots accessible…
The reframe buy:
Customers are aware of their problem, but you reframe it and show them what is REALLY going on, which provides value and encourages the consumer to purchase.
What to make:
Share stuff that might help you reframe a pain point and look at it from a different angle. Please express your thoughts.
Consider teaching on a topic from a different perspective than most people in your field.
The freely buy:
The pictures that appeal to the customer’s emotions lure them in. They enjoy the overall sense of the deal and your account.
What to make:
Create graphics for your offers, make an offer promotion video, distribute brand images, and tell your story visually (pictures, video, text, voiceover).
This is the primary reason I decided to join a mastermind yesterday.
The favour return buy:
The consumer purchases because they feel obligated to repay a favor after you’ve done something pleasant for them.
What to make:
On your social media, host live events, free trials, lead magnets, free master classes, freebies, giveaways, exclusive discounts, free challenges, and free content.
Source: https://www.instagram.com/p/CnDCrClSF9M/?igshid=YmMyMTA2M2Y=
