A call to action (CTA) is a marketing word that encourages quick responses or quick actions.
7 instances of Instagram actions
- Like
- Comment
- Share
- Save
- DM
- Subscribe
- Shop
Here’s how to master CTAs right away to (over) accomplish your objectives:
STEP 1: IDENTIFY
To pick the appropriate CTA, ask yourself these questions.
What are your company’s objectives?
Do I have everything in place for folks to convert?
Instagram conversion illustration
Members who join the community plus profile visitors result in customers.
STEP 2: ENERGIZE
Learn how to encourage yourself using easy techniques.
Utilize feelings to inspire action
Examples
| Urgency | Scarcity |
| Now | Exclusive |
| Don’t miss this | Limited edition |
| Hurry | Biggest sales ever |
| Offer ends soon |
Third step: PERSONALIZE
Did you know that tailored calls to action may outperform standard CTAs by up to 202%?
Therefore, you should customize your CTAs if you want to truly rock them.
A customized CTA makes several clear references to the customer.
Examples: Schedule your consultation right away to discover more.
STEP 4: POSITIONING
Bring them into view!
The CTA can exist, but if no one sees it, it won’t be effective.
Pro Advice:
- Use: A variety of text colors, emojis, and buttons
- Don’t overdo CTAs, too!
Source: https://www.instagram.com/p/CmHEh57MXNr/?igshid=YWJhMjlhZTc=
