An essential component of the expansion and success of any contemporary company is digital marketing. Marketing strategies must evolve and adjust to the constantly changing digital environment in order to stay competitive. In digital marketing, artificial intelligence (AI) has become a game-changer by giving companies access to data-driven insights, automation, and personalization powers that were previously unattainable. 

There are a ton of AI-powered digital marketing products on the market as 2023 draws closer. This article will examine the top 15 artificial intelligence (AI) marketing tools that can aid companies in streamlining their marketing initiatives and achieving their objectives. These tools address a variety of requirements for digital marketing, including social media administration, email marketing, and SEO. They can assist companies of all kinds in thriving in the fiercely competitive internet environment.

1. Canva

“Simplicity is the utmost refinement,” Steve Jobs once remarked. With a complex platform, Canva makes creating design components easy. Don’t worry if you can’t draw a stick figure. You can select and edit a design from the Canva library without having any specialized skills to produce a gorgeous, pixel-perfect design. Canva also offers movies, infographics, and animated images. Canva offers a free plan, but upgrading to a paid plan is definitely worth the money.

Key Features

• Curved text generator.
• Convert videos to MP4.
• Photo effects.
• Add frames to photos.
• Video trimmer.
• Online video recorder.
• Add text to photos.
• Image enhancer.

Price: Free

Starting $74.95/year

2. HubSpot

Although HubSpot offers a wealth of tools to aid marketers, the Hubspot CRM is especially well-liked because of its potent features.

The HubSpot CRM offers live chat, prospect monitoring, appointment scheduling, and email tracking and alerts.

Additionally, HubSpot’s software distinguishes itself from rivals thanks to its simplicity of use.

The fact that the HubSpot CRM application is free is its finest feature.

Unfortunately, the free plan’s limitation on the number of people who can utilize the CRM is a disadvantage.

The paid plan, however, allows you to add up to one million friends and has an infinite number of users.

Key Features

• Website activity tracking.
• Email integration and tracking
• Custom objects and properties.
• Opportunity pipeline (Deals)
• Insights
• Call integration
• Task management
• Extensive marketplace. 

Price: Starting $800/month

3. VWO

With VWO, conversion rate optimization (CRO), which has the potential to be somewhat obscure, need not be (Visual Web Optimizer).

VWO tracks individual page browsing, time spent on the site, and intention to leave.

The ability to try various perspectives for your website to boost conversion rates is the strength of VWO.

With VWO, it’s simple to test button hues, titles, landing page designs, and many other elements.

To put up tests, you don’t need to be formally adept.

It’s just as simple for non-technical people with no coding experience to build up tests as it is for a coder.

Key Features

• Data import/export
• Personalization
• Triggered campaigns
• A/B testing

Price: Free

Starting $356/year

4. Semrush

You will require competitive information to increase visitors to your website.

Semrush offers more than 50 tools to help you fight with your rivals.

Semrush is primarily known as an SEO tool, but that may be underestimating it since it also has a number of other tools for digital marketing.

Semrush, for instance, provides tools for competing social media analysis, CRO, PPC monitoring, and PR tracking.

Semrush offers a strong line of defense if you’re looking for a set of tools to fight against the avalanche of rivals trying to force you out of business.

Key Features

• Position Tracking.
• Keyword Overview.
• Keyword Gap Analysis.
• Organic Traffic Insights.
• Keyword Magic Tool.
• SEO Content Template.
• Site Audit.
• On-Page SEO Checker.

Price: Free

Starting $119.95/month

5. Slack

Letters, smoke signals, and carrier birds were the usual forms of contact in the past.

Slack is now the preferred method of communication for millions of individuals.

The next phase in communication development is Slack. Instant messages are available, and the site allows you to exchange a variety of file formats.

In order to boost efficiency, Slack also links you to video conference meetings and lets you set up channels for a particular contact list.

Additionally, it works well with a variety of other tools and efficiency packages.

Key Features

• Pinning messages and reference links to channels.
• Subscribing to RSS feeds.
• Streamlining your sidebar. 
• Setting reminders. 
• Advanced search modifiers. 
• Using shared channels across workspaces. 
• Lightning-quick navigation.
• Managing and tracking documents. 

Price: Free

Starting $119.95/month

6. Asana

Finding the route of least opposition is not always an easy process. Asana was aware of this when they developed this superb project management application.

Asana allows executives, product managers, and project managers to see who is on the team and hold them responsible.

Team members can be assigned lesser tasks to complete as part of larger tasks.

Additionally, by tagging tasks with goals, the entire organization can track the advancement of projects. Through API connections, Asana communicates with a variety of additional third-party programs and CRM systems.

Asana is additionally free to use to get going.

Key Features

• Customizable Dashboards
• Notifications & Reminders
• Custom Calendar
• Subtasks assignment
• Activity Feeds
• Focus Mode & Individual Task Lists
• Tracking
• Prioritization
• Searched Views
• Integrations
• HTML5 mobile site (supported by iPhone too)
• Setting Priorities & Due Dates
• Email Integration
• Automated updates
• Project/Task Creation
• Project Permissions

Price: Starting from $21/month

7. OptinMonster

With OptinMonster, a seasoned WordPress fan named Syed Balkhi is sure to thrill.

You can be a startup, a tiny business, or even an enterprise-level corporation with a WordPress website or blog. OptinMonster keeps things basic while offering end users advanced features.

OptinMonster provides a highly customizable lightbox popup that quickly integrates with the platform for email collection, delay schedules, embedded forms, content locks, and customized campaigns based on Google Analytics data.

Key Features

• Drag ‘n’ Drop Builder.
• Targeted Campaigns.
• Campaign Triggers.
• Seamless Integrations.
• Actionable Insights.
• Campaign Types.

Price: Starting from $19/month

8. ConvertKit

To improve your email response rates, ConvertKit provides complex sequences—multi-step email trips.

ConvertKit’s rules audience classification system also offers complex automation for your email series, which you can build in a matter of minutes as opposed to hours.

All links added to your email series are also tracked and documented in a straightforward interface.

By copying and pasting code into your articles, you can also use ConvertKit to create eye-catching email opt-in forms that are simple to link with the CRM platform of your choosing.

If you want a cheap, user-friendly email marketing tool with sophisticated automation and division and a variety of API links, check out ConvertKit.

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Key Features

• Subscribers: the individuals who have joined your email group as subscribers.
• Landing Pages & Forms: To help you increase the number of email signups, ConvertKit provides a wide range of responsive, customizable landing page designs and forms as part of all payment levels.
• Broadcasts:  A transmission is a single email sent to your group (or a segment of it). best suited for conventional mailings.
• Sequences: A sequence is a several-part correspondence chain (basically an autoresponder).
• Automations: With automations, you can send individuals various emails depending on the actions they’ve done, such as clicking a link or opening a particular email.

Price: Starting from $9/month

9. Unbounce

Your landing pages will determine how much revenue you can generate for your firm.

A landing page quality number provided by Google advertising, for example, if you are conducting PPC campaigns, may help or hurt your efforts to boost sales.

You can design flexible landing pages with Unbounce that are practical and aesthetically pleasing and are optimized for both PC and mobile traffic.

There is no code required to create landing sites.

The drag-and-drop UI contains all the tools you require to create the experience you desire for your target audience.

If you want to add more complex features, you can use Javascript and unique HTML.

Through Unbounce, you can link to more than 120 different third-party programs.

By automatically directing visitors to the version of your landing page that performs best, smart traffic, an AI invention, can greatly increase your conversion rates.

Key Features

• Landing Pages.
• Landing Page Templates.
• Smart Copy.
• Smart Copy Templates.
• Apps and Integrations.
• Product Security.
• Preview Smart Builder.

Price: Starting from $99/month

10. Buzzsumo

Buzzsumo, a social media tool developed by James Blackwell and Henley Wing, has totally changed the business sector.

If you need a tool to comprehend social media data at their heart, look no further.

Finding social media influencers, making a name for yourself as a popular journalist, and keeping an eye on the most popular content are just a few Buzzsumo features that will help you outperform your competitors.

Key Features

• Event Management.
• Conversion Rate Optimization.
• Account-Based Marketing.
• Content Marketing.
• Demand Generation.
• Customer Data Platform (CDP)
• Digital Analytics.

Price: Starting from $286/year

11. Sprout Social

Have you ever needed to balance being in multiple places at once? Sprout Social allows you to post to numerous social media networks by automating your social media stories.

After you’ve automated your posts, the best tool for keeping an eye on activity on each social media site is the analytics dashboard in Sprout Social.

Add Sprout Social to your software setup if you use a number of social media sites.

Key Features

• Image Editing.
• Collaborative Content Calendar 
• Multimedia Publishing. 
• Sprout Queue. Included in All Plans.
• Multi-Profile Publishing. 
• Instagram Scheduling 
• Message Drafting. 
• Advanced Post Scheduler. 

Price: Starting from $249/month

12. Deepcrawl

You can quickly and easily collect valuable data using Deepcrawl. In contrast to many other technological SEO web crawlers, the platform’s user UI is neat, making it easy to use.

SEO searches and automatic code reviews are made easy by Deepcrawl.

The platform also provides a strategic collaborator to assist you in utilizing all of its robust features.

Key Features

• Conduct a lot of searches at once.
• Use common data and tickets to collaborate.
• Track patterns between movements.
• Make your papers unique by marking or white-labeling them.
• Access detailed information for any Address on your website.
• as DeepCrawl, fetch.
• Identify trends earlier, address problems quicker.
• Find Linked-NON-HTML files that are corrupted.

Price: Starting from $89/month

13. Demio

Did you know that the goal of nearly 70% of seminars is to increase engagement and revenue?

You are really wasting money if your business doesn’t use workshops.

Demio works well for organizing live events and performing product reviews.

Evergreen Demio seminars can also increase your engagement rate.

Key Features

• Encourage audience involvement.
• To increase participation, use polls, highlighted activities, and handouts.
• Participation at webinars should rise.
• Use customized, customizable, and automatic email alerts.
• Cultivate connections.

Price: Starting from $34/month

14. Loom

As an advertiser in the twenty-first century, you are aware of the strength of video, but personalization is more crucial than ever.

Loom enables the customization of video.

You can show a video clip or live video while putting your face on display in a small, inconspicuous circular frame.

Loom excels at educating pupils, providing thorough overviews, and guiding users through software applications.

Fascinating fact: The SEJ team uses Loom internally.

Key Features

• Audio Capture.
• Activity/News Feed.
• Access Controls/Permissions.
• Annotations.
• Activity Tracking.
• Alerts/Notifications.
• Audio Calls.
• Activity Dashboard.

Price: Free

Starting from $12.50/month

15. Lucky Orange

Fortunate Orange can assist you in figuring out why customers are visiting your shop but not making purchases. Websites all over the world rely on our conversion rate optimization tools to learn more about how visitors interact with their content. Heatmaps, visitor logs, chat, announcements, polls, form statistics, sales channels, and other features are all included in Lucky Orange. With the aid of these tools, you can increase website viewer interaction, user happiness, and revenue.

Key Features

• Heat maps.
• video recording events.
• online conversation.
• investigating the change process.
• registers of visitors.
• warning pop-ups.
• customer surveys.
• visualizations of statistics.

Price: Starting from $10/month

Final Thought

In conclusion, the digital marketing landscape is evolving rapidly, and the use of Artificial Intelligence tools has become an essential part of the marketing strategy for businesses of all sizes. The top 15 AI tools mentioned in this article are at the forefront of the latest marketing technologies, providing invaluable insights into consumer behavior, optimizing content, and improving overall marketing performance. 

With the integration of these tools, businesses can gain a competitive edge in the market, target the right audience, and achieve higher conversions. As the digital marketing industry grows, businesses that embrace AI tools and strategies will be well-positioned for success in 2023 and beyond.