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Formula
Cost per Lead is the measure of expenses for generating new customers.
Not just do you like to measure your client acquisition cost for inbound marketing. For sure, you also wish outbound marketing. How much is it costing you to get a client through inbound marketing vs. outbound marketing?
Measuring your client acquisition cost needs the incorporation of your CRM platforms, marketing automation, and even your accounting for every significant expense associated with ERP integration.
Measuring client acquisition cost for outbound marketing includes
- General overhead
- Manpower (Marketing & Sales)
- Marketing distribution
- Advertising
Measuring client acquisition cost for inbound marketing includes:
- General overhead
- Software and technology
- Manpower (Technical & Creative)
Marketing Roles
Variations
Cost of campaign, number of leads
Target Audience
Digital Marketing KPI Examples