Start with the reader
Define the task or decision a piece helps with.
OUR EDITORIAL APPROACH
Useful work.
Clear reasoning.
Growth Virality aims to help marketers and founders understand a decision before making it. These principles guide new and revised work. Older archive articles may not reflect every current standard.
Read the articlesHOW WE EDIT
Make the judgment
visible.
Readers should be able to see what a piece is based on, who it may help, and where its advice has limits.
Show the sources
Attribute data, examples, and claims. Separate observation from opinion.
Explain tradeoffs
Say when an approach or tool may help and when it may not.
Keep it accurate
Recheck time-sensitive claims when a piece is revised.
Article review and attribution
Articles identify their author. A second editor, including Jonathan Saeidian when assigned, receives a visible review credit only after recording the article’s review criteria, source links, fact-check date, commercial disclosure, and dated signoff. Changes to the article or review record clear the approval until the editor signs off again. Our older agency comparisons carry an archive notice until they complete this process.
Editorial review here is a practitioner check of claims and reasoning, not academic peer review. A review credit is specific to the article; it should never be inferred from a reviewer’s general role.
Recommendations and commercial relationships
Growth Virality publishes editorial content alongside resource, directory, community, and partnership offerings. A tool listing is a starting point for research, not an endorsement. When a recommendation involves sponsorship, an affiliate link, a referral arrangement, or another material relationship, that connection should be disclosed near the recommendation. Payment should not determine an editorial conclusion.
Agency directory labels and certificates have their own scope and criteria. Read the agency editorial standards →
Corrections
If you find a factual error, include the page URL, the specific claim, and a source for the correction. Use the general contact channel listed in our Terms & Conditions. We aim to review documented corrections and update the page when warranted.