GROWTH HOUR14 AUG 2026 · 6 MIN READ
Everyone Wants the Vibe. Nobody Wants the Bill.
Liquid Death is the most misread brand in DTC. Poppi just paid for the lesson.
The full story is available to subscribers.
THE GROWTH NEWSLETTER
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FROM OUR READERS
Why readers keep opening it.
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WHAT IS INSIDE
More than a link roundup.
Five recurring parts of the Growth Newsletter, with useful material you can read and apply in minutes.
See strategy examples ↗Weekly Growth Strategy
A campaign teardown or creative framework you can put to work, from UGC tests to conversion improvements.
Weekly Marketing News
Short summaries of the AI, marketing, and business news that matters to your work.
The Bridge Report
Agency and brand trends, including the services teams are hiring for and the work getting results.
Community Corner
Questions, quick wins, and perspectives from other marketers and founders.
Tools & Templates
A practical tracker, prompt, document, or swipe file to help you act on the ideas.
A LOOK INSIDE
Examples of our weekly growth strategies.
Open a sample to see the approach.
01 / CULTUREVirtual Influencers Are Now Taking Over.+
02 / PAID CREATIVECreative Testing Ads without Burning Out Your Team+
The problem: Teams need more ad variations, but making every ad from scratch slows testing.
The strategy: Start with three concepts each month, such as a product demo, testimonial, and UGC story. Split each into reusable hooks, offers, calls to action, and visual styles. Combine those parts into 15–25 variations, test them, and develop the strongest ideas further.
03 / CONVERSIONFixing Landing Pages That Leak Conversions+
Paid clicks are arriving, but visitors are not converting. The original strategy recommends treating the page as a focused funnel: remove distractions, make a specific promise in the headline, show proof early, and repeat a clear call to action as readers move down the page.
04 / AUDIENCESDrilling Down Ideal Target Audiences+
Build first-party data from signups and customer interactions, then group audiences by their behavior and needs. Use those segments to shape campaigns, monitor conversion and acquisition costs, and refine the message as you learn.
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