The step-by-step procedure
Here are five strategies to make your brand memorable through consistent branding:
Make a note of it.
Your brand guide should be consistent throughout all communications and resources, including your website, social media, and marketing literature.
- Pen it Down
Create an organized brand guide that details your company’s objective, values, voice, and visual identity.
Train staff on the value of brand consistency and equip them with the resources they need to keep it up.
- Audit on a regular basis
Monitor and measure the consistency of your brand across all channels and touchpoints, and make modifications as needed.
- Feedback is your best friend.
Obtaining input from consumers and other stakeholders will assist you in identifying areas where your brand may be inconsistent.
“To penetrate the buyer’s mind memory, you have to contact the prospect a minimum of 7 times within a set period.”
- Dr. Jeffery Lant
Consistency is an absolute need!