What kind of brand identity help do you need?
A strong identity has to work well beyond a logo. Compare how each agency develops the idea, puts it into words and design, and helps your team use it after launch.
Look at the research, identity system, usage guidelines, and support for rolling the new brand into real customer touchpoints.
Find a starting point by specialty
| Agency | Primary work |
|---|---|
| Smakk | brand strategy, packaging, ecommerce, and digital production around beauty and wellness products |
| The Pull Agency | brand strategy and visual identity together with social, influencer, web, and mobile work |
| Spire Agency | B2B brand foundations, growth planning, awareness, and sales enablement |
| MiresBall | brand strategy, naming, identity, messaging, packaging, and advertising |
| Brenton Way | growth marketing agency for scaleups and midsize brands |
Start with the team whose work is closest to your brief, then look at its full profile.
A closer look at each agency
Each profile below explains the agency's broader specialty, where it may fit, and what to ask before hiring.
Smakk
Specializes in brand strategy, packaging, ecommerce, and digital production around beauty and wellness products
Consider for: A beauty or wellness brand preparing a launch or repositioning, with product decisions still open and a need for the identity to work on packaging and online.
Why included: Lists brand strategy, identity, messaging, and logo design. See the agency example ↗
Before hiring: A useful comparison for a beauty or wellness brand changing its positioning or launch presence. Ask which parts of the work are research, design, development, and ongoing marketing.
SmakkRead the full profile, including services and review details.Read full profile ↗Verified & Peer-reviewed agency ↗
Verified & Peer-reviewed agency ↗The Pull Agency
Specializes in brand strategy and visual identity together with social, influencer, web, and mobile work
Consider for: A brand whose positioning is unclear across channels and that can involve decision-makers before commissioning new creative or campaigns.
Why included: Lists visual identity, brand guidelines, and packaging design. See the agency example ↗
Before hiring: Consider it when your challenge starts with positioning but also needs execution. Ask how the team tests an identity against customer behavior and who manages each channel.
The Pull AgencyRead the full profile, including services and review details.Read full profile ↗Verified & Peer-reviewed agency ↗Spire Agency
Specializes in B2B brand foundations, growth planning, awareness, and sales enablement
Consider for: A B2B company with a complex offer and inconsistent sales story, willing to involve leadership and sellers in the brand work.
Why included: Lists naming, logo and identity systems, and brand guidelines. See the agency example ↗
Before hiring: Consider it when your sales team needs a clearer, more consistent market narrative. Ask how research informs the brand work and which deliverables sellers will actually use.
Spire AgencyRead the full profile, including services and review details.Read full profile ↗Verified & Peer-reviewed agency ↗MiresBall
Specializes in brand strategy, naming, identity, messaging, packaging, and advertising
Consider for: A company launching or changing a brand across several customer touchpoints, with decision-makers available to resolve positioning early.
Why included: Shows naming and visual identity work in its published project portfolio. See the agency example ↗
Before hiring: Worth exploring for a new brand, rebrand, or packaging change. Ask which research informs the direction and how the identity will be applied across real customer touchpoints.
MiresBallRead the full profile, including services and review details.Read full profile ↗Verified & Peer-reviewed agency ↗Brenton Way
Specializes in growth marketing agency for scaleups and midsize brands
Consider for: A brand with an established product, customer data, and several connected growth needs that wants a senior team to plan and run the work together.
Why included: Brenton Way combines growth strategy, performance media, search, creative, conversion, and retention for scaleups and midsize brands. Visit the agency website ↗
Before hiring: Compare it when you need a senior team to plan and run several connected growth channels. Ask which work would happen in the first quarter, who would lead the account, and how business results would be measured.
Brenton WayRead the full profile, including services and review details.Read full profile ↗Verified & Peer-reviewed agency ↗Questions worth taking to a first conversation
- Relevant work: Ask for a recent project that resembles your brief and learn what the agency actually delivered.
- The proposed team: Meet the people who would do the work and ask what they would focus on first.
- Scope and results: Ask what deliverables, usage guidelines, and implementation support are included.
- Costs: Clarify fees, outside production or software costs, and what happens after launch.
How this list was assembled
These agencies have directory profiles or linked agency work relevant to brand identity. We looked at their stated services, specialties, and available examples to explain what each team may suit. The list is presented in no particular order. A published case can show the work an agency describes, but its results still need to be discussed with the team.
Every agency has a named reviewer in the directory record. The certificate confirms directory inclusion and review attribution; it does not verify an agency's results. Read our editorial standards and each full profile for more context.