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Saas Marketing Agencies in 2023

Marketing is difficult in today’s fiercely competitive business world. The difficulty grows higher when promoting an intangible good without a physical presence. Software-as-a-Service, also known as SaaS, is a rapidly expanding market with various applications in retail, real estate, healthcare, etc. The desire to stand out and connect with your target audience is even more crucial when the playing field gets more crowded. Choosing an adequate SaaS marketing agency will guarantee your continued dominance and keep you at the top of your marketing campaign. 

 

Unlike conventional digital marketing strategies used by other businesses, there’s only one main goal when it pertains to marketing a SaaS business. And the goal is to get prospects to sign up for a free trial on your product or a paid plan, so you must get the best marketing agencies to help you realize your marketing goals by first running an in-depth marketing audit on your SaaS products.  

 

This article has put together a list of the best eight SaaS marketing agencies to look out for when carrying out a marketing campaign for your business. This list will include their location, clients, and fees and help you discover their best project to enable you to make an informed decision before contacting them for your SaaS marketing campaign. 


Let’s get you started with the best eight SaaS marketing agencies to look out for, or use our free Agency Matchmaker program to see more.

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HookLead
Notable Clients:

Key Services Provided:

Data-based optimizations, Paid Advertising, Email Marketing, PPC, and Custom market analysis.
Price Above: $2,000
Location:United States
No. of Employees:2-10

What makes them different:

HookLead is well known for creating a marketing funnel that gets results. With over ten years of experience in the SaaS marketing niche, it is your go-to if you’re looking to attract prospects and keep existing customers. Not only can they help you to get more customers to sign up for trials, but they will also help you to land more paid subscribers who will, in turn, boost your business ROI.

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Kalungi
Notable Clients:Caveonix, MediaPro, LeedCrunch, Breezy, DataGuard, etc.

Key Services Provided:

Segmentation, Website refresh, SEO Analytics, Product pricing, Loyalty campaigns, Content Marketing, Paid, and organic search marketing.
Price Above: $5,000
Location:Seattle
No. of Employees:11-50

What makes them different:

Founded in Seattle, Washington, Kalungi is a SaaS B2B marketing agency that can help fast-track your company in growth marketing. They offer a wide range of outstanding SaaS growth marketing services for the three stages of B2B SaaS growth. For example, if you are starting, they will work with you for six to twelve months to ensure that your business is well placed in the eyes of those who matter before leaving you to run it. During this phase, their expert strategists will help you with marketing necessities like product pricing, customer personas, and marketing automation. This gives your business a solid foundation to build and scale on. 

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NinjaPromo
Notable Clients:Trust Wallet, Dash, Polkadot, Bank Social, BitForex, etc.

Key Services Provided:

Brand positioning, Social ads, Content marketing, Email marketing, SEO, Video Production, Influencer outreach, etc.
Price Above: $10,000
Location:Dubai, Hongkong, London, Singapore, Vilnius
No. of Employees:1,001-5,000

What makes them different:

NinjaPromo was established in 2017 and has received several awards for its digital marketing prowess. Their hardworking team of marketers and creatives has helped their customers to develop high-quality marketing strategies for their brands. NinjaPromo’s unique selling focus has been helping those in Fintech, cryptocurrency companies, and B2B companies.

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NoGood
Notable Clients:Steer

Key Services Provided:

Landing page design, Persona research, Competitor and market analysis, Performance marketing, SEO, Content marketing, etc.
Price Above: $5,000
Location:Florida, Miami, New York
No. of Employees:11-50

What makes them different:

NoGood is not only unique for its name. It is one of the thriving SaaS marketing agencies for startups and fortune 500 companies. This marketing agency headquarters is located in New York, with offices in Miami and Los Angeles, while some of their team members work remotely from London and Dubai. 

They strategically leverage SEO and content marketing to help increase the ROI of each client they work with, lowering customer acquisition costs and converting high-quality leads into paid and loyal customers. This strategy has helped them to increase the sign-up rate by nearly 70%. 

Notable Clients:Paid Media, Marketing Analytics, SEO, PPC, and Conversion rate optimization (CRO)

Key Services Provided:

Cisco, Sumo Logic, Sendoso, Betterment, New relic, etc.
Price Above: $10,000
Location:Canada
No. of Employees:51-200

What makes them different:

Directive is a top marketing agency known for its PPC and SEO marketing service niche prowess. Their SEO services do not follow most marketing agencies’ conventional keywords or ranking approaches. Instead, they follow a customer-focused method that generates leads for their clients. 

Communication is efficient with them as you’ll always stay informed about your marketing campaigns thanks to weekly call-ins.

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Heumor
Notable Clients:Revlon, Glow Recipe, net2phone, Live Nation, etc.

Key Services Provided:

Website Design and SEO.
Price Above: $2,000
Location:New York
No. of Employees:51-200

What makes them different:

Your SaaS website needs to be engaging, cutting-edge, and simple to attract clients. Huemor’s distinctive approach to web design, which is intended to stand out from the competition, aids clients in producing memorable online experiences. Their straightforward, open, and client-focused procedures draw clients to their services.

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SimpleTiger
Notable Clients:Capsule, JotForm, Crew, Tatango, Readysign, etc.

Key Services Provided:

Content marketing and SEO
Price Above: $1,000
Location:Florida
No. of Employees:11-50

What makes them different:

One of the greatest SaaS marketing firms for businesses looking to expand their SEO and content marketing operations is SimpleTiger. Customers rely on them to rank pages and boost site traffic, much like JotForm, a well-known online form-building service, does. Within two months of their involvement, SimpleTiger was able to position JotForm’s website on the first page of Google Search Results, which resulted in over a 500% increase in traffic.

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Bay Leaf Digital
Notable Clients:SaaS SEO Strategy, SaaS Social Media Marketing, Marketing Automation, SaaS PPC and Retargeting, B2B SaaS Analytics, and SaaS Content Marketing.

Key Services Provided:

Angies list, Kabbage, Intuit, activate, etc.
Price Above: $1,000
Location:North America
No. of Employees:11-50

What makes them different:

Bay Leaf Digital was established in 2013. The marketing agency is a full-service SaaS marketing agency that can help SaaS businesses to expand their reach across various platforms. They help startup companies and well-known brands to sell out products by creating a compelling story around their products to appeal to their desired audiences. They also help traditional software companies implement innovative subscription-based models to sell digital products. To use the services of Bay Leaf Digital, you will need to sign up for at least a one-year commitment with them. This gives them ample time to make your business a household name.