Three KPIs for
a clearer ad decision.
A focused resource for looking past a single platform number and asking better questions about paid-growth performance. Metrics are useful only when their definitions, time windows, and business context are clear.
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A practical starting point.
Your judgment still matters.
Designed for marketers and founders reviewing paid acquisition, unit economics, and the quality of the growth a campaign produces.
Define the metric
Write down the formula, source system, attribution model, and time window.
Connect it to the business
Relate campaign performance to margin, retention, cash timing, and operational capacity.
Inspect the segments
Look for differences by audience, creative, offer, device, geography, or cohort.
Choose the next question
Use the measurement to decide what to investigate or test next.
Before you use it
This resource is educational and does not promise increased revenue or advertising performance. Validate definitions against your analytics, finance, and advertising systems before acting.