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Three ad metrics
you can calculate.

Get the formulas and worked examples for conversion influence, customer acquisition cost, and interactive content engagement.

Cover of the Growth Virality three marketing KPIs guide
Inside the guide

Formulas and examples for three ad metrics.

Simplified Customer Acquisition Cost

Add the costs behind a campaign, then divide by the new customers acquired in the same period.

($10,000 ad spend + $1,000 tools + $8,000 team) ÷ 100 new customers$190 per new customer
The guide also covers conversion influence and interactive content engagement. This is a sample from the current guide.

This resource is educational and does not promise increased revenue or advertising performance. Validate definitions against your analytics, finance, and advertising systems before acting.