An immediate reaction or encouragement to act immediately is referred to as a call to action (CTA) in marketing.
7 Instagram actions examples:
- Like
- Comment
- Share
- Save
- DM
- Subscribe
- Shop
Here’s how you can master CTAs to (over) achieve your goals now.
First Step: DEFINE
To pick the appropriate CTA, ask yourself these questions.
What are your company’s objectives?
Is everything set up properly for me to convert people?
Instagram conversion illustration
Visitor to profile becomes community participant
Member becomes a customer
Second Step – INSPIRED
Learn how to encourage yourself using easy techniques.
Utilize feelings to inspire motivation.
Motivation examples:
Urgency Scarcity
Now Exclusive
Don’t miss this Limited Edition
Hurry Biggest sale ever
Offer ends soon
Third step: PERSONALIZE
Did you know that tailored calls to action may outperform standard CTAs by up to 202%?
Therefore, you should customise your CTAs if you want to truly rock them.
A customized CTA makes several clear references to the customer.
Booking your appointment to learn more is one example.
Fourth Step: PLACEMENT
Bring them into view!
Even the finest call-to-action will be ineffective if no one sees it.
Pro tips:
Use:
- Different text colors
- Emojis
- Buttons
And don’t overuse CTAs! 😉
- CONVERT INSTAGRAM CTA CHEAT SHEET
Audience
Understand who and what your audience reads.
Give them a justification for why they should behave.
Language
When beginning your CTA, use a powerful command verb.
Customize it.
New
Be original, fresh, distinct, and imaginative.
A-C-T-I-O-N
Emotions
Bring forth feelings of urgency and eagerness.
Make the most of FOMO.
Relate
Make sure your CTA is relevant to the content, the purpose, and the objectives.
Placement
Don’t bury your CTA within content; make sure it is obvious.
Source: https://www.instagram.com/p/CmHEh57MXNr/?igshid=YmMyMTA2M2Y=
