27 Free Analytics Tools for Social Media
The job of a social media marketer is challenging and handling several tasks can be
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Customer Acquisition Cost
Customer Acquisition Cost (CAC) is the metric that every business should have.
Cost Per Action
The Cost per Action (CPA) metric is the total money spent on driving conversions. These conversions may include subscription or whitepaper download.
Click Through Rate
The Click Through Rate (CTR) is simply the percentage of impressions, which are the outcomes of a click.
Brand Awareness Metrics
Brand awareness is vital to the realization in the marketplace. When consumers are not familiar with the brand, they are less likely to become clients. That’s why the first aim in a marketing communications plan for a new brand is to develop an awareness of the brand.
Bounce Rate
The Bounce Rate measures the number of site visitors that arrive at the website and exit without navigating any other page on the site.
Average Time On Page
Average Time on Page is the time duration a viewer spends on your page.
Average Lead Score
The Average Lead Score is used to measure the quality of both marketing and sales leads.
