Incremental sales are added sales activities led from an efficiently performed marketing campaign.

Goal Completion Rate Metrics and KPIs calculate the percentage of users who finish a particular business goal or series of goal.

Funnel Conversion Rate is the metric of the rate wherein the leads move through the marketing funnel.

The fashion a first time visitor engages with the website is very far different from how a returning visitor engages with the same website.

The End Action Rate is a metric used to measure the effectiveness of the marketing campaigns by monitoring the last action taken by the audience.

Dormancy Rate is the metric if the number of customers that are not using your product on a particular period.

Customer Share by Category is the metric that determines the total amount of customers that come from the particular category such as industry, the region as well as company size.

Most sales and marketing take advantage of Customer Lifetime Value to examine the amount of gross profits being generated from the customers during the entire time doing business with the company.

When marketing team aims to measure the rate at which the organization loses the customers over time, the Customer Attrition becomes a helpful metric.