27 Free Analytics Tools for Social Media
The job of a social media marketer is challenging and handling several tasks can be
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Website Traffic Leads Ratio
The Website Traffic Lead Ratio helps the marketing team on measuring how many of the site visitors are being converted into leads.
Web Traffic Sources
As the name tells, web traffic sources are the source, which is sending your website traffic.
Web Traffic Concentration
A metric used to measure the site visitors ratio on a single, particular page on the website versus over the total site visitors.
Unique Visitors Metric
Unique visitors metric is the number of unique individuals who visit your website.
Total Visits
The Total Visits metric is used to give the marketing team significant insights about the basic popularity of the landing page or website.
Returning Visitor
The returning visitor metric is the percentage of visits from people who have visited your website before.
Response Rate
Response Rate is the total value of clients who respond to the communication efforts of your company.
Referral Traffic
Referrals are essential to marketing efforts that is why the team must learn on how to measure the volume of traffic being directed to the site coming from outside sources.
